Unique Gaggenau’s mobile kitchen concept to host culinary classes by celebrity chefs in Dubai



Gaggenau, the leader in innovative, aesthetic and technologically superior home appliances, is partnering with Bang & Olufson to bring its new, unique and state-of-the-art mobile kitchen concept to Dubai for its first-ever public showcase in the Middle East region.

The Gaggenau Mobile Kitchen concept, to be displayed at The Lawn at The Address Montgomerie Dubai, will present the latest appliances and trends in home-cooking to visitors through cooking classes led by Celebrity Chef from November 10 to 27, 2010. It also upholds Gaggenau’s philosophy to create ”culinary works of art,” which emphasises on superior innovation, aesthetic design and attention to detail. Relating cooking to art simply means drawing on the premium nature of the Gaggenau brand and associating it with activities that surrounds the mobile showroom.

Bang & Olufsen, which celebrates its 85th anniversary, is a partner of the event, with the culinary classes to be led by celebrity chefs from Armani Hotel Dubai, the world’s first Armani Hotel, and The Address Montgomerie Dubai.

The Gaggenau Mobile Kitchen combines restaurant-grade functionality with sleek, minimal design for a contemporary look. The participating chefs will share tips on preparing delicacies, a task made easier, more efficient and swifter with Gaggenau appliances.

Mr. Henning Voss, Chief Executive Officer, BSH – Middle East, Africa & East Asia said: “Gaggenau, one of the top-luxury German brands, ranks alongside the major design-oriented global brands and is focused on innovation and creating cutting-edge appliances. Our product range will appeal to discerning individuals, who do not compromise on quality and insist on nothing but the best for their homes.”

Gaggenau has a rich history that traces back to 1683 in the small town of Gaggenau in the southern part of Germany, explained Mr Voss. “In the 1880s during the industrial revolution, Gaggenau was known as a place where new products came to life. Gaggenau rose to an internationally known luxury brand in 1961 when we started to develop top-quality kitchen appliances. Since then our kitchen appliances have been characterized by special practical benefits, top quality, surpassing design and constant innovations. We are proud of our history and our appliances incorporate the knowledge and skill of specialists and our decades-long experience.”

He added: “The Middle East is one of the key markets for us, and the Gaggenau Mobile Kitchen roadshow highlights our commitment to bring the best of luxury home appliances, manufactured in Germany, to this market. We have partnered with several luxury developments in the region already, and the Mobile Kitchen will help the public familiarize with the differential lifestyle experience guaranteed by us.”

Having opened the dedicated Gaggenau Galleria in Dubai in 2008, Gaggenau is associated with several high-profile residential projects in the UAE. When it comes to kitchen appliances, Gaggenau is regarded as the specialist in built-in home appliances – one that has earned the trust of professional chefs and connoisseurs of the industry worldwide.

Up to 15 people can participate in the cooking class per session. To make a reservation or more details, please call 04 3631275 or email nineteen@theaddress.com. The classes will be led by Stuart Sage, Executive Chef, The Address Montgomerie Dubai, who has over 17-years experience in the industry and has worked for numerous fine-dining restaurants and five-star resorts throughout Europe and the Middle East.

The Gaggenau Mobile Showroom can be deployed flexibly and enables exclusive events to be held in unusual locations, promising new, exciting experiences. The appliances include the 200 series ovens featuring a combination of Combi-steam oven, conventional oven and warming drawer; the classic 90 cm-wide 300 series oven; the AT 400 table ventilation with the cooktops of the Vario cooktops 400 series including the Teppan Yaki, as well as the Vario cooling 400 series and a dishwasher.

Driven by passion and dreams of the perfect kitchen, great cuisine and good living, Gaggenau offers total functionality with an innovative line of exceptional products and culinary technology that has been recognized with some of the oldest and celebrated design awards in the world.

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