Marriott Rewards Three Loyalty Programs Unify

654

A new era is beginning for the more than 110 million members of Marriott International’s award-winning loyalty programs – Marriott Rewards, which includes The Ritz-Carlton Rewards, and Starwood Preferred Guest (SPG). For the first time since Marriott acquired Starwood Hotels and Resorts in 2016, the programs now operate under one set of unified benefits and one currency spanning the entire loyalty portfolio of 29 brands and more than 6,700 participating hotels in 130 countries and territories. Members are able to seamlessly earn and redeem across the entire loyalty portfolio and achieve Elite status faster with new Elite tiers. Members can now combine their separate program accounts into one at Marriott.com or SPG.com to take advantage of everything Marriott’s loyalty programs offer worldwide.

Together, the unified programs are richer. Members now earn on average 20 percent more points per dollar spent and have their Elite status recognized consistently at every hotel as they indulge in the elevated benefits they’ve earned. Additionally, members now have the added convenience to book stays throughout the portfolio on Marriott.com, SPG.com, and the Marriott and SPG apps, or by contacting customer engagement centers.

“This is an exciting time for our loyalty members who now have endless inspiration to travel and experience the world to create memories that will last a lifetime,” said David Flueck, Senior Vice President, Global Loyalty, Marriott International. “We merged the incredible earning and redeeming power of Marriott Rewards with the phenomenal Elite benefits of SPG to create one of the richest travel loyalty programs with the most extraordinary global portfolio of hotels – from overwater bungalows, to mountainside ski resorts, to iconic urban landmarks.”

Earn Points and Achieve Elite Status Faster

As a result of the unified, single-currency programs, when members combine their accounts, their points balances will also combine, ending the need to transfer points between programs. For SPG members, their SPG points balance multiplied by three. All members earn 10 points for every dollar spent at all brands except Residence Inn, TownePlace Suites and Element which earn five points per dollar spent and Marriott Executive Apartments and ExecuStay properties which earn 2.5 points per dollar spent. In addition, for 2018, nights earned at Marriott Rewards and SPG hotels will also combine, potentially helping members achieve Elite status faster. Under the unified programs, all SPG members receive a new account number to align with the Marriott Rewards system. Members with multiple program accounts can choose to combine under their preferred account. The Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG) names will continue to live on until early 2019 until combining under a new brand name.

Under the unified programs, members now earn Silver Elite status after just ten nights annually, Gold Elite status after just 25 nights, Platinum Elite status after 50 nights and Platinum Premier Elite status after 75 nights. All Platinum Premier members surpassing 100 nights and $20,000 annual spend will enjoy the highest level of personalized service – the popular ambassador program – along with all the other benefits in that tier. Members who have achieved Lifetime status will continue to have their status recognized under the new Lifetime Elite tiers that will apply across the unified programs.

LEAVE A REPLY

Please enter your comment!
Please enter your name here