The French brand of clothing, accessories, perfumes and cosmetics Givenchy revealed a brand new fragrance called Very Irrésistible Givenchy Electric Rose. Muse of the new fragrance is the American actress and model, Liv Tyler.
In spring 2012, Givenchy presents Very Irresistible Givenchy Electric Rose as the new edition of the original Very Irresistible Givenchy fragrance from 2003. The new perfume is announced as aromatic, floral fragrance inspired by the raw rock ‘n’ roll music. The fragrance reflects rebellious style and unusual elegance signature to this house.
For the launch of Very Irrésistible Givenchy Electric Rose, Liv Tyler reveals her voice in a reinterpretation of the INXS hit “Need You Tonight”. The video advertising displays her interpretation of the song and her singing debut.
So far, 9 international fashion & beauty bloggers have been inspired by Givenchy’s latest fragrance: Beauté Blog, Absolutely Glamourous, Sincerely Jules, Huda Beauty, El Fashionista, Snow White Glamour, Russian Fashion Blog, Montreal In Style & Botica Pop.
Very Irrésistible Givenchy Electric Rose and the rest of the cosmetic and beauty products of Givenchy are available at Paris Gallery, Debenhams, Faces and Sephora across the shopping malls in Dubai and the United Arab Emirates.
The house of Givenchy was founded in 1952 by designer Hubert de Givenchy and is a member of Chambre Syndicale de la Haute Couture et du Pret-a-Porter. It is owned by luxury goods behemoth LVMH and in 1993 achieved a total sales worth of $176 million, making it the second largest apparel division of LVMH after Dior.