RECON MENA 2018 – The Largest Retail Conference is Back


The Middle East Council of Shopping Centres gears up for RECon MENA 2018; starting from October 28th until 30th at the Ritz Carlton Hotel, DIFC. RECon MENA 2018 is themed “Future Proof Retail” in line with the shopping centre and retail industry which are continuously changing and evolving, driven by a new, dynamic, global transformation providing service, connectivity and convenience for customers.

David Macadam, CEO, MECSC says, “As one of the most anticipated conferences the RECon Conference attracts retail industry professionals locally, regionally and globally. Strong attendance numbers annually provide a lively business environment and world class-networking forum, it also hosts the most innovative workshops and offers the most renowned globally recognized speakers at the conference. One of the reasons which sets our RECon Conference apart from other events around town is the fact that, it is one of the longest running conference in the region.”

The highlights of this year’s conference include, a 25 year anniversary Coffee Table Book Launch “Souks to Malls -” along with 2 days of lively discussions and engaging presentations by globally renowned four (4) keynote speakers:

David Meerman Scott is our first keynote speaker. Speed and Agility in Business today is vital in the business world. Based in Boston, David is no stranger to the international speaker’s world having spoken in more than 40 countries. The acknowledged global expert in online marketing strategy, The New Rules of Marketing and PR, 5th edition is his latest bestselling book. Creating and coining the term ‘Newsjacking’ which is now a word in the English dictionary and author of several related books, David is the online marketing strategist we all will learn from.

Kate Ancketill is our second keynote speaker. One of the world’s top retail trend forecasters, Kate formed her business GDR Creative Intelligence in London and New York in 2000. She was recently rated the top speaker at the prestigious National Retail Federation event in New York in 2017 with a hugely successful and insightful 45-minute presentation to 1000 delegates. Her presentation will focus on innovation and emerging trends in retail, leisure and hospitality from a global perspective.

Dr. Tommy Weir joins us from Dubai where he heads up EMLC. A past sensational keynote speaker at the RECon Conference, Dr. Tommy has 20 years’ experience in leadership research and coaching CEOs with data science. He also built the world’s first Leadership Ai Lab where EMLC’s team of data scientists and leadership experts combine together to help organizations radically improve their productivity. Author to several books relevant in the region including Leadership Dubai Style and 10 tips for Leading in the Middle East, Dr. Tommy is also the editor-and-chief of Emerging Markets Business. We look forward to learning about the practical lessons from using and acquiring Artificial Intelligence.

Cornell Thomas is an International speaker, author, leadership coach, entrepreneur, Population Unplugged podcast host, Renzo Gracie blackbelt and a Ted X Speaker. He travels all over the world sharing his story, and Tony Robbins has endorsed his book “Extra –Ordinary the distance between good and great”. He will be presenting the Power of Positivity at RECon. This will be his first session in the Middle East.

Deal Making Sessions at this year’s RECon Conference is already a huge hit and is a feature in every RECon Conference. Our speaker line up and panel sessions are full of innovative thought leaders who all have a great track record in the retail industry. These retail Industry leaders will share their insights into what is creating the fabric of the current retail scene.

Our members tell us that they are able to complete a full year of business in two days at our RECon Conference. Our team at the MECSC urges each and every one to take advantage of this unique annual opportunity to meet and chat with the retail industry professionals in the room with you throughout the Conference.

RECon MENA 2018:
Date – 28th – 30th October 2018
Venue – Ritz Carlton Hotel, DIFC, Dubai, UAE

To register for RECON 2018:


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