Prime Day – Biggest Online Sale of The Year Set for Middle of July


Amazon has today revealed the exact day of its biggest online sale of the year – Prime Day.

The third annual shopping event will be on Tuesday, July 11, 2017 with hundreds of thousands of deals exclusively for Prime members around the world. If you are not yet a subscriber to Amazon’s exclusive service for online shoppers, Amazon Prime, you can opt for a 30-day free trial here.

New this year, members can enjoy 30 hours of online shopping starting early at 6pm PT / 9pm ET on Monday, July 10, 2017 – with new deals as often as every five minutes.

The online retailer announced back in 2016 that its Prime Day sale was the “biggest ever.” Not just in terms of other Prime Days, either, but the “biggest day in the history of Amazon.” Customer orders were up by more than 60 percent worldwide, compared with 2015’s Prime Day, and up by more than 50 percent in the U.S. Amazon says it was also the “biggest day ever” for Amazon devices globally.

During Prime Day, Amazon had discounted a variety of its flagship devices, including Kindle e-readers, Fire tablets, Fire TV, Echo speakers, and more. These discounts were clearly able to boost Amazon’s overall sales for the day, as was the fact that Amazon better spread out its sales throughout the day, compared with last year. Many of its limited-time “Lightning deals,” for example, launched in the evening on Prime Day.

The retailer announced that it sold over 2.5 times more Fire TV devices compared with last year, and Fire TV Stick was the best seller globally of all Amazon’s devices. Amazon said it sold hundreds of thousands of Kindle devices on Prime Day, as well.

Without a doubt Prime Day 2017 will be the biggest online sale of this year. The best strategy to prepare for it is to start selecting and adding to your shopping cart the items you intend to purchase. So, when the the sale starts you will be able to avail the discounts instantly without taking the risk of getting “Out of Stock” messages.


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