How to Start a Small Business as an Event Planner


The event planning industry has gained huge popularity over the last decade or so with the execration of new products and services launches. That is why there is always a place for yet another small business in event planning. In addition, such companies are likely to continue to thrive for many years to come. Therefore, if you are a social person by hearth and you are searching for a promising startup sector, you should definitely consider this option.

Area of Expertise

ESMOD Dubai 2015 Fashion Show - Walaa AlaqraThe main thing you should know about event planning is that it consist of a few different kinds. For instance, events can be classified as promotions (fashion shows, product releases), celebrations (weddings, anniversaries, birthdays, reunions), education (graduations, conferences) and many others. As a start, select just one specific area on which to focus, like children’s birthday parties. As time goes and your company grows, you can add more services to your catalogue.

Have the Necessary Qualifications

Certificate for event planner will give you a big advantage over your competition, as well as the needed confidence. That is why a course or two will not go to waste. Many colleges and universities organize such classes. Just make a little research and you will easily find one in your areas. You can always opt for the inexpensive and convenient learning by reading books on event planning.

Prepare to be a Pro

A good event planner has an extensive list of contacts. That, of course, will take you some time and most planners build their contact list for years. However, our advice is to seek for some partnership with local caterers, restaurants and etc. Also, research all local venues so that you know which will meet the needs of your clients. In addition, you will need to put a price on all of your services. See what strategies your competition likes to use and borrow a few.

Plan Ahead

It is essential that you create a business plan for your new startup. Many business owners like to write long and extensive plans. However, this does not mean that you should do the same. In fact, the real core of a successful business plan is its content and not its length. Therefore, focus on the market and the clients you want to target, your goals, monthly budget and starting capital.


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