Dubai Gold and Jewellery Group Dubai Shopping Festival 2012 Promotion


Dubai Gold & Jewellery Group (DGJG), representing 600 members covering the entire gamut of Dubai’s gold and Jewellery trade, has unveiled massive promotions for Dubai Shopping Festival 2012. The much awaited promotions will offer gold jewellery shoppers the chance to take home up to 19 kilograms of gold of an estimated value of Dhs4m (gold jewellery rate estimated on January 4, 2012).

The winnings will be distributed during the entire length of the 32 day shopping extravaganza with ½ kg of gold being won daily and 3kgs being won on the final day of the spectacular promotion. Customers will also be presented with a chance to win up to Dhs2m worth of instant cash prizes in a ‘Scratch and Win’ promotion upon the purchase of Pearl, Watches or Diamond jewellery worth 1000 Dirhams.

“Dubai, otherwise known as the city of gold, is the best place to buy gold and jewellery as it offers a wide range of designs from the world’s leading designers and brands. This city also offers the best price with an assurance on quality while the sprawling malls of Dubai stand as an added attraction for the shoppers from all over the world. With the opportunity to win half a kilogram of gold every day, this year’s DSF proves to be an exciting time for gold and jewellery shoppers. Due to the increased consumer interest in gold and jewellery, this year will see more than 200 jewellery retail outlets in Dubai take part in the promotions. Dubai Shopping Festival is the first mega promotion of the year globally and we expect the promotions will offer excellent opportunity for our customers to lap up the offer of winning mega prizes. The industry is geared up to boost the Gold and Diamond jewellery sales and make this the most successful DSF ever.” Said Anan Fakhreddin, Chairman, Dubai Gold & Jewellery Group.

“Dubai Shopping Festival is a crucial time for the emirate’s gold and jewellery trade. Dubai’s consumption in the first few days of 2012 is already exceptional and by the end of DSF we expect it to go up significantly. We also expect to see the consumption of diamond and Pearl jewellery increase as a result of this shopping season.” Fakhreddin added.

7 key retail groups have come together to support the campaign by offering sponsorship. These include Damas Jewellery, Joy Alukkas Jewellery, Malabar Gold, Meena Jewellers, Sky Jewellery and sponsors Atlas Jewellery & Chittillappilly Jewellers.

Speaking on the world famous city of gold promotion, Laila Suhail, Chief Executive Officer of DEPE said, “DGJG has always supported DSF with special promotions that make gold and jewellery shopping in Dubai a great experience. This has established Dubai’s reputation as ‘Jewellery Destination of the World’. The innovative promotions lined up this year will most undoubtedly generate enthusiastic participation by the industry and perfectly fit in with our DSF 2012 tagline which is ‘Dubai at its best’.”

Dubai is known for its variety of designs in gold jewellery and perfect collection of pearls and diamonds ‘The Bag of Fortune’ promotion will offer gold prizes of an estimated value of Dhs4m and instant cash prizes of up to Dhs2m! The Daily draws will be held at Burj Steps in Downtown Dubai from 9pm.

Since inception of the DSF in 1996, DGJG has given away over 664kgs of gold in prizes. The active participation of DGJG in Dubai Shopping Festival has established Dubai as the World’s Gold Shopping Destination. Due to this Dubai is known for its variety of designs in gold jewellery, its traditional Gold Souks and the best jewellery prices the world over. Shoppers willing to participate in the promotions need only purchase Gold , Diamond , Pearl jewellery or watches at any of the participating outlets.


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