Who reads news on mobile devices?

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Men, highly educated are more engaged with news on mobile devices

Pew Research Center’s Project for Excellence in Journalism recently joined hands with The Economist Group on demographic research about mobile news engagement. The presented data points out that men and highly educated individuals are the most common consumers of mobile news. The research shows similar statistics for general news demographic interest.

Yet, general news and mobile ones have some discrepancies on significant levels such as the way the youth engages news media. The young news consumers are not highly engaged and show plain interest in the old-fashioned paper format. Thus, the amount of information younger people get is similar to the one of adults. The report says that if a young person has to choose the type of mobile news, he would pick the classic paper-like format, than the modern one with various multimedia and active applications.

That is firm data taken from different demographic levels for the mobile news engagement research. This survey was built on the foundations of a previous Economist Group and PEJ collaboration research titled “The Future of Mobile News”. The earlier report points out that one half of the American adults possess a modern mobile phone or other type of hi-tech device, and most of them get mobile news information that way. The surveys are made through the June-August period and involved 9,513 adult American citizens. The male sex showed better interest than the female, mostly younger men. Only 30 percent of women read daily mobile news in respect of the more than 40 percent of men. The report says that women use social networks for news information more than men, while men use tablets more often to read throughout the latest news or check out the video bulletin.

The education degree additionally connected to application news sympathy. University or college graduates engage more in mobile news than the people with common education. Also the well educated reader spends more time on tablets reading news in depth. The report points out that the less educated readers are usually learning fresh information out of tablet reading instead of repeating data obtained from other formats.

The statistic shows another significant age distinction in advertisement interest. Reader between 18 and 29 tend to follow ad links or more buttons more than senior mobile news users. Though, readers above 50 are the most common users of paid mobile news subscription.

The survey also observes the interest of all demographic groups in different types of mobile device activities. The financially unstable people seem to follows more video materials on smartphones and tablets. On the other hand ladies are better social media users, while younger people are more apt to read newsletters, magazines and books on the smartphone.

To comprehend this survey data is significantly important for the future support of news management. Different people engage news in different ways, knowing how tendencies move will provide the information needed to establish better routes for mobile content and the adequate profit to sustain them.

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