The World’s Most Inclusive Art Project


What: Swatch, the official timing provider of Expo2020, is calling upon artists from all 194 countries to unleash their innovative energy to create a canvas that celebrates their country. Stereotypes, fun facts, historical moments, landmarks, visual elements. Anything works, provided it’s an original.

Result: Swatch will carefully choose one canvas/one artist from every single country in the world to create unique, limited edition watches, thanks to the Swatch X You program. Select creations will also be showcased at Expo 2020 Dubai, a chance to display your artwork at the ‘World’s Greatest Event’.

Deadline: Submit artwork by August 8, 2021

How to enter: Artwork to be sent to All artwork must be fully executed in .ai or open PDF format, size 420x420mm in 600DPI’s – please DO NOT work with RGB color setting.


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