Dubai Sports Council CEO Masters to Launch 2020 Amateur Golfing Calendar


The Dubai Sports Council CEO’s Masters Golf Day will take place at the magnificent Dubai Sports City Els Club on Wednesday 8th January 2020, as part of the Dubai Sports Council’s commitment to promoting golf as a business networking and key tourism tool for the UAE and region. The Dubai Sports Council CEO Masters, sponsored by BackLite Media will bring 100 top golfing executives and government representatives from across the UAE to participate in the shot-gun tournament at 1 pm on the ELS GOLF CLUB, one of the many magnificent golfing assets in the UAE.

As well as BackLite Media who have been promoting the event with double sided backlit billboards on the Sheikh Zayed Road, the event has attracted Silver Sponsors MonViso water (Italian), AARO Systems (Swedish software house), eGolfmegastore and EFG Hermes (Egyptian Investment Bank) as well as Bronze sponsors; AGMC BMW, Emirates, Orient Travel, Hero Adventures, CEO Club, Scorpio, Bliss, Ascots & Chapels, Jazz Lounge, Troon Abu Dhabi, Noble Empire and Saudi Aramco. This  impressive, sector diverse and truly multicultural collection of sponsors is mirrored by the diverse population of executive golfers. This explains why HH Sheikh Mohammed identified Golf as one of the most influential sports in supporting business growth within the UAE, triggering the set-up of Falcon Golf several years ago.

The Dubai Sports Council CEO’s masters will be held in an 18-hole team shambles format, designed to provide an interactive golf and networking experience. The tournament will conclude with a formal dinner held at the Big Easy Restaurant hosted by H.E. Saeed Hareb, the Secretary General of Dubai Sports Council, who will address the senior business and government leaders of the UAE to discuss the value of golf both as a business networking and tourism tool for the region.

Event manager, Russell Yeomans from Sport2Business commented: “We are delighted to invite BackLite Media, event sponsors and our golf loving business leaders to the Dubai Sports Council CEO Masters Golf Day at the magnificent Els Club course. Karl Whitehead and his team have promised to put on a great day both on and off the golf course! The Dubai Sports Council CEO Masters is part of an ever- improving three-year commitment to create a truly 7-Star golfing, dinner and networking experience for the key business leaders of the UAE. Obviously we are delighted that this event provides a great launching pad for the exciting Expo 2020 year.

Through the CEO Masters, Dubai Sports Council recognises the importance of golf as a sport that permeates business, providing unique relationship management opportunities while supporting tourism and business growth. Corporate golfing memberships are a critical and growing part of the UAE golf industry. The major public and private businesses in the UAE will have senior representation at the tournament, creating a truly unique networking opportunity for attendees and sponsors.” said Russell Yeomans, Managing Director of Sport2Business, the UAE based business networking and golf event business that is organising the event in partnership with Dubai Sports Council.

He added: “The concept for this day is to create a high impact golf and networking day and dinner. This is an invitation only occasion attended by influential executive golfers and industry leaders from all sectors in the UAE together with Government Dignitaries. This DSC CEO Masters is supported by  our key sponsor BackLite Media plus Silver sponsors MonViso, eGolfmedastore, AARO Systems and EFG Hermes.Who with our bronze sponsors will create activations throughout the 18-holes tournament and at the evening dinner.’


Please enter your comment!
Please enter your name here