Dubai Land Department regulates real estate marketing mechanism for overseas properties


Dubai Land Department has recently issued its special circular, outlining real estate marketing mechanisms that are designed for real estate companies and brokers marketing properties outside of Dubai. These are in growing numbers thanks to the global reputation of the UAE’s real estate sector, and in particular Dubai’s.

Ali Abdullah Al Ali, Director of the Real Estate Licensing Department at The Real Estate Regulatory Agency, the regulatory arm of Dubai Land Department said: “This circular is intended to protect residents who are interested in making real estate investments outside of the country. It encourages real estate brokers to be accurate and cautious in any campaigns that promote properties abroad, and advises everyone to follow the correct legal procedures, regardless of the contracting parties, and deal with accredited brokerage offices.”

The circular outlines new requirements for any real estate announcements, across all advertising and other media. Forthwith, permits for any announcements related to real estate property either inside or outside of the country must be obtained via the DLD’s Trakheesi system.

In addition, no company may advertise about any property without first obtaining DLD’s permission. To obtain a permit for marketing real estate properties outside of the UAE, companies must submit a copy of the real estate property title deed, a letter from the country in question which describes the method of foreign property ownership, a marketing agreement between the real estate property owner and the real estate brokerage, and a copy of the property certification from the UAE Embassy and the Foreign Ministry that has been translated into Arabic by a legal translator.

The circular also stressed that buyers must follow the legal procedures outlined in the country concerned, and preview the property before settling contracts and making payment. The circular from DLD will not broker issuing contracts of sale or receipt of any payments from the client, either for the reservation or value of the property.

Dubai Land Department (DLD) was established in May 1960 to establish the most prominent real estate sector in the Middle East and in the world.

DLD provides outstanding services to all its customers whilst developing the necessary legislation to propel the real estate sector in Dubai, organizing and promoting real estate investment, and spreading industry knowledge. DLD seeks regional and worldwide innovation in real estate with the aid of its active organizations that include: Real Estate Regulatory Agency, the regulatory arm, Real Estate Investment Management & Promotion Center, the investment arm, Dubai Real Estate Institute, the educational arm, and Rental Dispute Center, the judicial arm.


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