‘Nintendo Switch’ is a new hybrid gaming console that doesn’t bother competitors

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Nintendo is switching things up by mixing and matching experiences, trying to regain its foothold in the gaming console market.

On Thursday the company unveiled its next device – a hybrid that can be played at home and on the go. This latest piece of videogame hardware is named Nintendo Switch. It is a shape-changing console that doubles as a traditional home-based machine and a smaller portable device. Gamers will have time until March 2017, the official launch date, to decide whether it’s a must-have. The price for Nintendo Switch is not announced yet .

The Nintendo Switch is an all-in-one gaming machine, essentially a compact processor with removable controllers and a screen, which can be configured for playing at home with a television, or on the go. It is supposed to be a big deal for the Japanese game giant, because it has fallen behind rivals in hardware.

Nintendo reshaped the console market in the mid-2000s with its innovative Wii, whose motion-sensitive controllers and relatively simple games dramatically expanded the audience for gaming, attracting millions of so-called casual players. But Nintendo’s follow-up, the Wii U, has disappointed.

The Nintendo New Galaxy Style New Nintendo 3DS XL Console is now leading the Best Sellers list.
Infographic: Can 'Switch' Replicate Nintendo's Past Success? | Statista

Last year the PlayStation 4, from Sony, outsold the Wii U almost threefold, and the Xbox from Microsoft has also done better.

Investors got to weigh in faster, though, and the initial reviews are not that great. Nintendo’s share price plummeted 7 percent on Friday after trading opened in Tokyo.

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