The Windows 10 is set to launched at special events in 13 cities around the world, including Dubai, on July 29.
The other cities include Sydney, Tokyo, Singapore, Beijing, New Delhi, Nairobi, Berlin, Johannessburg, Madrid, London, Sao Paulo and New York City.
The events will offer hands-on opportunities, experiential demos, entertainment and opportunities to meet the Windows team, said a statement.
The new operating system feature new innovations like Cortana, Microsoft Edge and the Xbox app.
The firm is offering the OS across 190 countries, as a free upgrade or with new PCs and tablets.
Meanwhile, Microsoft has worked closely with retailers to introduce programmes to help people easily upgrade, including Best Buy, Bic Camera, Croma, Currys/PC World, Elkjøp, Jarrir, Incredible Connection, Media Markt, Staples, Wal-Mart, Yamada and Yodobashi
Tech Bench services will provide support for those upgrading to Windows 10, data migration services to help people move files from old PCs to new PCs, and experience stations where people can try out Windows 10, said the statement.
Beginning today (July 20) in the US and July 29 globally, the first wave of TV and digital ads will highlight how Windows 10 delivers a more human way to do – brought to life with features like Windows Hello and Microsoft Egde. This is part of a new global advertising campaign for Windows 10 that will celebrate the newest generation.
Microsoft is also partnering with 10 global and 100 local nonprofits to help them upgrade. A total $10 million cash investment will be made in support of their missions and to promote awareness of their causes.
The participating global non-profit organisations include CARE, Code.org, Keep a Child Alive, Malala Fund, Pencils of Promise, Save the Children, Special Olympics, The Global Poverty Project, and The Nature Conservancy. The 10th non-profit participant will be chosen through public voting, which will start on July 29, under the ‘Upgrade Your World’ initiative.
In addition to these global nonprofits, starting in September, the firm is set to crowdsource nominations for 10 non-profits in each of the following 10 countries – Australia, China, France, Germany, India, Japan, Kenya, Mexico, the UK and the US.
The 100 local winners will each receive a cash investment to support their work to upgrade the world.