What will happen in the world of media and news over the next one decade? Will traditional media, like radio, print and TV still exist in 2025 or will mobile apps and social media take over? These are questions which recent studies have tried to answer. Their findings offer interesting prediction on not only for this year, but also for what happens beyond 2015.
Demand for News Maintain Its Level
Demand for news will not see a massive increase. Nevertheless, it is will remain stable over the next one decade. European consumers will continue to be the most active news followers. In countries like Germany, Britain and France, more than 80% of people have the habit if checking the news at least once a day.
Revenue from News Gets More Difficult
Publishers already struggle to make good revenue. The reason for that is fewer and fewer people will be willing to pay to access news because they believe it is their right to know the news. This tendency will get even stronger over the next ten years. Online advertising will become the most reliable revenue in the sector, followed by metered paywalls and streaming video.
Adapting – Greatest Challenge
Media organizations are still slow in adopting to modern day trends. They find it difficult to accept that consumers are no longer willing to pay for information. Also, companies find it hard to catch up with the rapidly evolving technology world.
Consumers now prefer to get the media content directly on their mobile device. However, nearly 40% of them share that the mobile content is poor or fair. Still, almost half of all publishers do not even bother creating content for mobile. Also, just 4% of all publishers develop content for wearables. Unfortunately, that is not expected to change much in the next few years.
Print and TV Reign for Now
Most media consumers believe that TV and print continues to offer them more valuable and higher-quality content as opposed to other media sectors, like mobile and wearable. Nevertheless, the content diversity and real-time information offered by social media are factors that may turn tables around.
Media and news consumption in the year of 2025 may not be so different from the one we know today. However, it will certainly not stay the same. Existing gaps in content and distribution will become wider, while social media will make consumers hungrier.