Beauty World Middle East bigger than ever


Beauty World Middle East is the region’s premier trade exhibition for beauty products, hair, fragrances and wellbeing. It takes place right now at the Dubai International Convention and Exhibition Centre.

This year’s the expo is bigger than ever, with exhibitors from around the world offering wide range of products for salons and spas.

Mr Dimitar Lukanov of the Bulgarian company Aroma Cosmetics told Dubai Chronicle that the first day of Beauty World Middle East was very busy, with many trade visitors demonstrating healthy interest. Aroma Cosmetics debutes on the Middle Eastern markets this year, although it was established in 1924 in Bulgaria and exports cosmetic products to a large number of European countries.

Dr Venera Salakhova of Joz Group also confirmed that the first day of the exhibition was crowded with trade visitors. The company is authorized distributor of French premium skin care products produced by Ericson Laboratoire.


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