Dubai Experts Online Travel Training programme huge success


Programme updates travel agents on what Dubai has to offer

Web-based programme has 6700 students in 13 countries

Online training programme available in 4 languages

Graduates of the Dubai Experts Online Travel Training programme conducted by the Dubai Department of Tourism and Commerce Marketing (DTCM) were felicitated in the emirate as part of an incentive scheme designed to encourage more travel agents to complete the programme.

Dubai Experts from Australia, Germany, India, New Zealand, South Africa, United Kingdom, and the USA were flown in to be recognised and awarded by Mr. Khalid A bin Sulayem, Director General, DTCM.

Mr. bin Sulayem congratulated the recipients with an engraved crystal replica of the Burj Khalifa. He said: “Technology today has increased our ability to reach more visitors so it is befitting to also have a web based program to be able to educate and update the travel agents on what Dubai has to offer.”

Dubai Experts is an easy to use, rewarding and self-paced program aimed at the Travel Trade.

The program comprises three courses made up of modules to build knowledge about Dubai and provide travel trade partners with information to help them sell Dubai as the definite destination of choice for their customers.

Going forward, the program will also build a community of Dubai Experts across the globe who can share ideas and experiences. Eventually, each Dubai Expert will become the ‘go-to’ person for tourists and become their trusted travel adviser/consultant on Dubai.

More than six thousand Dubai Experts have been registered to date since its launch in Germany at ITB-2011 with individual countries and regions being included in a phased manner throughout the year.

The program has been customized and regionalized for each country and region and training is currently been imparted in countries where DTCM’s 18 offices are located in order to ensure that the students have direct regional contacts for any clarification and support.

The program is currently offered in Australia, New Zealand, India, Germany, China, United Kingdom, Ireland, Switzerland, Austria, France, South Africa, USA and Canada. More details can be had from


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