Laugh as much as you want, but it is true! Your favorite beauty salon, where you go weekly to manicure, pedicure and blow-dry, successfully can function as a small business ideas incubator for entrepreneurial minds.
In Dubai, the beauty parlors and spas are nearly a state of the art facilities, always impeccably clean and polished, aromatized with relaxing scents and adorned with background instrumental music. Staff is more or less trained, but usually greets customers with smiles and compliments. Coffee and water is offered for free, together with fashion magazines and newspapers. The atmosphere is relaxing, comfortable, somewhat intimate as conversations are held at low decibels. It sounds almost like a business club, where businessmen smoke cigars, slowly sip Hennessy X.O. and speculate about the gold price or plot how to inject fresh liquidity in the ailing financial markets.
So, how the business ideas sparkle in the women’s world of beauty?
Once you get seated and your needs are clearly understood, look around. There may be others like you just in the chair on the left or on the right. Say “Hi” and smile, then complement the beauty salon and share your positive opinion about their services and pricing. Usually, this approach could serve as an overture to a more insightful conversation. Then, providing your neighbor is friendly and shows willingness to chat, you may properly introduce yourself and mention where you work or in what business you are involved. If your opponent expresses interest, offering your business card is the next right move. Asking people what they or their relatives do is not always well taken, but if you share information about yourself, people respond in a similar manner.
As not all women are interested in business, sometimes you will meet women who prefer to discuss their households and personal problems. This is destructive for the both of you, and it is smarter to try turning the conversation around by asking different questions. You may be very much surprised of how resourceful housewives can be. Remember, they have more free time for chatty coffee mornings and web browsing, between watching television and reading magazines. Information is the most expensive thing in the world! If you do not meet business-oriented women at the beauty salon, you can always receive information holding potential business opportunities, such as current exhibitions and fairs, sales and promotions, insurance or retirement policies, travel packages or trendy birthday venues in Dubai.
Being friendly with the your favorite beauty salon’s owner and the receptionists is a good idea too. They can effortlessly introduce you to other customers and recommend your business services to them, having best interests at hearth for both of you.
Leaving promotional brochures and business cards on the coffee table at the beauty salon can help you find customers for your products or services. Taking others’ business brochures and cards could be handy in outsourcing or even managing an office.
Networking while you get pampered is a fun and rewarding experience. By the end of the session, you will feel inspired and ready for the next move.
Selfishness has not helped anyone in any venture. So, try to give back to your beauty salon and offer special treats the customers and the staff. If you are a store or coffee shop owner, special promotion coupons or loyalty cards would be appreciated. Travel agents or finical products consultants can share special package deals etc. Give back! Make it work for all, reach Win-Win situation!