DIVAlicious – A paradise for Divas which is extravagant, magnificent & full of style

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CORONAVIRUS IMPACT

As the festive calendar begins in earnest, it’s an opportunity for the trendy and stylish ladies of Dubai to book a date at the most awaited show to end this year. The second edition of the successful event ‘DIVAlicious’ is back to enthral once again on October 1, 2011 at the Fairmont Hotel.

The one-day exhibition has been conceptualised and packaged to offer the best retail therapy to women of all ages & nationalities. DIVAlicious with its 40 exhibitors showcases the best of goods that spell optimum opulence and exclusivity. They include apparel (Ethnic & Western), Fashion accessories, Edibles, Gifting solutions, Footwear, Home décor, Art, Toddler hampers, Kids wear, and also Natural beauty products. A Diva also needs her diamonds, which is why DIVAlicious also introduces the GOLD & Diamond Jewellery Gallery!

“The residents of Dubai have a strong taste and knowledge for innovative & quality goods. Our event aims to target a wide scope of customers, not only high end spenders but also ladies looking for exclusive products that enhance their lifestyles and social standing amongst friends and acquaintances. Our previous event has confirmed the view that consumers have become connoisseurs who understand and appreciate the ‘brand worth’ of exclusive goods and services,” said Vanita Bhatia who along with her friend Hema Sawlani created the brand DIVAlicious. With their strong social network and unique conceptualisation, they attracted some of the top exhibitors to their first event organized in April 2011 and today they have a sum of 40 exhibitors in their event.

Besides the host of goods & a free entry to all at the exhibition, there is a unique advantage for every visitor. Christened ‘DIPlicious’ by the organisers this is a fun lucky dip service whereby every ticket holder to the event is a guaranteed winner. Guests can win up to 10 times the ticket price! How does this work? While those paying AED 50 for the ticket are guaranteed gifts worth a maximum of AED 200 in the goodie bag, those paying AED 100 might end up with AED 1000 worth of goodies. From DIVAlicious discounts, Natural beauty products, Vouchers for makeovers at high end Salons & Spas each goodie bag, available close to the registration counter will ensure that guests feel indulged like true divas.

“We believe this is a unique concept that will not only boost participation at the exhibition but also provide our committed exhibitors and sponsors a definite ROI in terms of visits from customers wanting to avail their special promotions.” added Bhatia.

Besides having a credit card facility, DIVAlicious further spoils the DIVAs by gifting them with a DIVAlicious goodie bag. This is for the first 200 shoppers at the event & will be available at registration.

Lead – Micromax, Associate – Lush Escapes and Co-Sponsor – Dunia Finance L.L.C. are the main sponsors for this year’s event whereas Gift Sponsors include Juice Salon & Spa, Art of Soaps and VLCC.

The organisers have also organised a ‘DIVA Sneak Peak’ preview show before the event on September 27, 2011 (Tuesday). This invite only evening will include Sponsors, Social butterflies of Dubai & High spenders from the previous event. The preview will include the best merchandise to be showcased at the event.

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