Folli Follie launches new ‘Reflections Collection’ in UAE


Folli Follie, the top fashion brand well known for its trendy jewellery, watches and accessories, has recently launched the new ‘Reflections Collection’ in the UAE, which is a collection of rings, pendants, handbags and wallets inspired by the various reflections of stylish thoughts and sentiments. The new collection radiates, as it incorporates varying facets of metal that reflect and shine light via shiny silver and rose gold plated “prismatic” pieces creating a vitro-like effect which results in a unique appearance.

Included in the new collection are a number of stunning silver and rose gold plated pendants and rings that sparkle by using endless metallic facets in a prismatic design to bounce light around. Whether worn as single pieces by day or in combination for a fancy occasion, the many faceted surfaces are uniquely personal.

Another key item in the collection is the Folli Follie ‘Reflections’ bag, which is made from an all-weather and all-day material, and is available in five colors and in two different shapes. The different colours – pomegranate, mustard, beige, off-white, white and black – are designed to match individual moods, personal flair and sense of style.

The collection also includes unique quilted wallets and bags, transferring the prismatic feel of the jewellery to the fabric, decorated with a square reflection motif for a more stylish outcome. Colors range from bronze, black and white to pomegranate, mustard and orange.

Pegah Goldooz, Director of International Brands at Damas – retailers of Folli Follie in the UAE, said; “This collection is full of energy and sparkle, which complements the personalities in the UAE who share similar attributes. If you are an easy-going, classy yet fashionable, fun loving and versatile person you shall find the ideal mirror of yourself in the Folli Follie “Reflections” collection.”

Folli Follie also recently celebrated the opening of its New York City Soho boutique with a party that was attended by well known guests and celebrities. At the heart of New York, it is the second elegant, creative, innovative and inspired Folli Follie store in the city.

Folli Follie has a presence over 28 countries and regions, with more than 400 points of sale worldwide, including shops in the most fashionable streets of the world’s major cosmopolitan cities: London (New Bond street), Tokyo (Ginza area), Hong Kong (Central District), New York (Madison Avenue), Beijing, Dubai, Athens, Honolulu, and Seoul to name a few.

Folli Follie’s products are available at all Folli Follie boutiques conveniently located at the Mall of the Emirates, Dubai Marina Mall, Dubai Mall and Dubai Festival City.


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