Sports gear maker scores highest revenue ever in 2012

Adidas Marked Record Revenues in 2012

The company expects the trend to continue over the next few years

German company for sports equipment and clothing Adidas AG is soon to reach a record-breaking sales. That was announced by the company’s Chief Executive Herbert Hainer. According to Hainer, Adidas’ revenues for 2012 will amount at 14.5 billion euro which is equal to $19.14 billion.

logo 1

In 2015 the famous sports brand, which is also the owner of Taylor Made and Reebok, will try to accumulate a revenue of about 17 billion euros. Nevertheless, Hainer revealed that this may prove challenging. Adidas’ Chief Executive points the euro crisis and the high level of unemployment as the main reasons for that.

Hainer shared that the company experienced some difficulties in Southern Europe this year. But despite that, Adidas marked a growth in China, Russia, the Americas and many parts of Europe.

In 2013, there are no big sports events like the Olympics, for example. However, the sports gear maker has prepared lots of new products. Hainer shares that one of them is a special type of running shoes that will “revolutionize the market”.

Adidas predicts that its revenue in 2013 will also reach record heights.

Herbert Hainer also took the time to discuss some accusations made by some human rights organizations. According to them, Adidas worked with suppliers from Asia who paid their employees extremely low wages.

Supernova Glide 5 ShoesThe Chief Executive of the company firmly declined these accusations saying that Adidas’ suppliers set a wage level that is acceptable by the laws of the particular country.

In addition, Hainer said that the company is now moving some of its textile production in European countries like Turkey. That move will ensure a faster delivery of the products in Europe (2-3 days).

However, that is not the case in Adidas’ shoe department. This part of the production cycle is traditionally executed in Asian countries. Also, Hainer said that this practice is not likely to change in the near future.

Research additional information:
Volvo Ocean Race: The thinking game Skippers and navigators in the Volvo Ocean Race fleet presented a mass of furrowed brows on Wednesday as they spent hours trying to outsmart each othe...
UAE Pavilion Among the Best at Milan Expo 2015 Milan Expo 2015, which is Italy’s biggest and most important event this year, opened on May 1 despite the various construction delays and scandals, ...
Aging Labor Forces Weighing Down World Economic Outlook Time is running out for policy makers in the world's largest economies to return to a healthier growth path. That is the latest warning from the In...
Riskiest and Most Reliable Countries for Business in 2015 In 2015 businesses are looking to expand and to reach foreign markets more than ever before. But there are factors that they should always consider, i...
Yas Marina Circuit F1 tickets now on sale for 7th edition Yas Marina Circuit today announced that tickets for the 2015 Formula 1 Etihad Airways Abu Dhabi Grand Prix are now on sale. Demand is expected to be ...
10 Facts You Should Know About 2015 Dubai World Cup The biggest and most anticipated event on the horseracing calendar celebrates its 20th anniversary. Dubai World Cup 2015, the finale of the series o...
UAE to Become Middle East’s Football Capital By now, the United Arab Emirates is recognized for hosting a long list of prestigious international sports event that cover everything from golf and...
2022 Qatar World Cup Already Making History The 2022 World Cup, which will take place in Qatar, will have an unusual timing. The championship will be organized between November and December of 2...
Dubai World Cup Marks 20th Anniversary with a New Track 2015 will be a milestone year for the Dubai World Cup. The upcoming edition of one of the biggest horse racing events in the world will mark its 20th ...
Most Expensive Cities in 2015, Dubai Off the Map The annual Worldwide Cost of Living report was recently published by the Economist Intelligence Unit (EIU). It ranks the most expensive cities in the ...