13 Marketing Trends for Brands in 2013
The new 2013 year is almost here. As you have probably heard, 13 is a number that symbolizes many different things. In religion, 13...
Fast-moving consumer goods marketers spend more and more on advertising
Despite moderate global growth in advertising spending, fast-moving consumer goods (FMCG) companies continued to invest—and invest more, according to Nielsen’s quarterly Global AdView Pulse...
Why Bloggers Should Be Paid More
In a very short time, the word “blogger” has turned from a hobby into a profession. There are many bloggers out there who do...
Top Content Marketing Trends for 2014
Content marketing has turned into an inseparable part of any business today. In fact, it is now considered as one of the most important...
Three Tips to Get the Customer Journey Right
In a world where your customers are pressed for time, being easy to deal with is one of the best ways for your business...
Two of UAE’s Healthiest Brands Are Homegrown
Google tops the first-ever global brand health rankings released by YouGov BrandIndex. In a list dominated by online brands, the search giant comes in...
#PepsiChallenge: 64 seconds to Peace from Dubai’s Margham desert
The Pepsi Challenge reached a whole new level this time where creative minds from different cultures and nationalities sent different messages of peace including...
2016 Best Global Brands Revealed
Apple, Google and Coca-Cola are the three most valuable brands in the 2016 Best Global Brands report of Interbrand, leading brand consultancy.
Automotive and technology brands...
Today’s Most Valuable Commodity
Internet population has by now reached over three billion people. Therefore, the Internet can easily be easily called the most valuable commodity of the...
2016 Marketing Trends for Small Business
The 2016 marketing trends for small business is here, compiled by Dubai Chronicle editors. It is this time of the year when experts and industry...
Social Media Demographics – Find Out What Works for Whom
In order to be an effective marketer in any medium, it’s important to know your audience. For social media marketers, knowing who the core...
Dubai Land Department regulates real estate marketing mechanism for overseas properties
Dubai Land Department has recently issued its special circular, outlining real estate marketing mechanisms that are designed for real estate companies and brokers marketing...
Most Powerful Brands are Not Most Valuable
To establish a valuable brand is very much different from establishing a powerful brand. Brand Finance’s Brand Strength Index examined the main factors that define...
Brand Dubai and Meraas partner to enhance art landscape in Dubai
Brand Dubai, the creative arm of the Government of Dubai Media Office (GDMO) and Meraas, one of Dubai’s leading holding companies have partnered to...
Study Outlines Most Successful Social Media Marketing Techniques
Today, businesses greatly rely on social media marketing to promote their services and products. Companies and marketers try out different strategies hoping to reach...
PR vs. Content Marketing: Which is More Effective for Brands?
More and more businesses today are focusing on content marketing to expand their targeted market, engage customers and increase sales. But is branded content...
2017 Best Global Brands Revealed
Interbrand has named Apple, Google, and Microsoft as the three most valuable brands in its 2017 Best Global Brands ranking, with technology as the...
Selfies: The New Way to Make Money
If you have a smartphone, you have most likely done it – taking a photo of yourself and posting it online. Selfies are often...