Top 5 Trends for Media and Advertising Industry in 2023
2023 calls for a period when firms sharpen their attention on marketing and advertising trends to make an impression as consumers grow more cautious...
Most Powerful Brands are Not Most Valuable
To establish a valuable brand is very much different from establishing a powerful brand. Brand Finance’s Brand Strength Index examined the main factors that define...
Social Media for Government Agencies
Government agencies still shy to use social media tools. Most of them slowly and cautiously step into the virtual world. Recent statistics show that...
Facebook Finally Hears Marketers’ Prayers
Today, Facebook starts introducing hashtags to content posted on the social network. That was announced on the company’s newsroom page yesterday.
Even though hashtags have...
Brand Dubai and Meraas partner to enhance art landscape in Dubai
Brand Dubai, the creative arm of the Government of Dubai Media Office (GDMO) and Meraas, one of Dubai’s leading holding companies have partnered to...
How to Use Social Media in Wedding Planning
Wedding planning usually requires a lot of time and efforts. It is not easy to organize the party, the guests and all the other...
Key Marketing Automation Trends
The rising popularity of digital technology has ushered a new era in marketing – marketing automation. An increasing number of marketing professionals use automation...
The Importance of Link Shortening on Social Media
The number of companies and brands that use link shortening in their social media campaigns is increasing with every day. You have probably witnessed...
Email Still Popular, Just Shorter
Communication via email is still very much alive. Despite the invasion of smartphones and messaging apps, many people all over the world continue to...
The new world of brands
While North America still accounts for the majority of global brand names, the shift in world finances brought about by the power of the...
How to Boost Online Sales with Social Media
Online shopping has become very attractive for consumers – it is more convenient, it saves time, and sometime you spend less. Many retailers are...
Why Bloggers Should Be Paid More
In a very short time, the word “blogger” has turned from a hobby into a profession. There are many bloggers out there who do...
Consumers Skeptical of Social Media Marketing
Consumers are becoming increasingly intolerant towards social media marketing practices, according to a new survey. The skepticism about independent and unbiased online reviews of...
How will relationship between business and social media evolve in 2013?
Companies already make new plans for 2013, but still it seems that a little really changes in this business and social media coexistence. Moreover, many...
Social Media Marketing Practices Withstanding Test of Time
Social media marketing practices constantly change and develop. New platforms are launched every year and the already popular social websites are adding new features,...
Top 6 Marketing Trends to Watch in 2019, according to LinkedIn
With the marketing sector experiencing change at breakneck speed, marketers are constantly on the lookout for the latest trends. At LinkedIn’s recent Make Mine...
New domain name extensions offer more business opportunities
As you might have heard, the Internet Corporation for Assigned Names and Numbers (ICANN), announced a few months ago that a big new domain...
Content Marketing Solutions for Small Business
What really is content marketing and how can small businesses in Dubai can benefit from it?
This article explains why small business owners should not...