Introducing New Google Photos
Google introduced Google Photos—a new, standalone product that gives you a home for all your photos and videos, helps you organize and bring your...
13 Marketing Trends for Brands in 2013
The new 2013 year is almost here. As you have probably heard, 13 is a number that symbolizes many different things. In religion, 13...
Social Media Demographics – Find Out What Works for Whom
In order to be an effective marketer in any medium, it’s important to know your audience. For social media marketers, knowing who the core...
Consumers Skeptical of Social Media Marketing
Consumers are becoming increasingly intolerant towards social media marketing practices, according to a new survey. The skepticism about independent and unbiased online reviews of...
Emirati Mariam Al Afridi One of The ‘Most Influential Global Marketing...
The World Marketing Congress honours Mariam Al Afridi for her exceptional strategic marketing as the only Arab to appear on the list
Mariam Al Afridi,...
Dubai Courts Aims To Tap Into Social Media Popularity
The General Manager of Dubai Courts, H.E. Dr. Ahmed Saeed Bin Hazeem has inaugurated a new program entitled ‘Tweeter Visit’, which aims to open...
Fast-moving consumer goods marketers spend more and more on advertising
Despite moderate global growth in advertising spending, fast-moving consumer goods (FMCG) companies continued to invest—and invest more, according to Nielsen’s quarterly Global AdView Pulse...
UAE State of Marketing in 2021: 81% Report New or Reprioritized...
“Marketers are driving a cohesive customer journey, and enhancing ROI and attribution,” says Robbie Kearns
Salesforce has released the seventh edition of its influential State...
How Dubai Ranks on Best City Brands List
Dubai recently updated its city brand. However, a new research shows that the old one did a pretty good job. According to a joint...
Shopping Tourism, key for destination marketing
Shopping Tourism is a highly relevant component for travelers when choosing and preparing their trip.
Latest figures, trends and strategies on shopping tourism indicate how...
Social Networks War; Instagram in the Middle
Few days ago, Instagram stopped supporting Twitter integration. Now Instagram pictures are displayed in a different way on Twitter and, for some users they...
Coca Cola Combats Prejudice This Ramadan
This Ramadan, Coca-Cola hopes to tackle societal prejudice by inspiring the Middle East to remove the labels they put on people. Through this campaign,...
The Correlation Between Marketing, Data Mining, and Operations
I was always intrigued by data and numbers and the numerous conclusions that one could derive from a single datasheet. My strong point was...
Dubai Corporation for Tourism and Trade Marketing set up
A new body, Dubai Corporation for Tourism and Commerce Marketing (DCTCM) was established in Dubai on 26th of January.
The new Corporation is an affiliate...
Global ad spend increased 3.2 percent in 2012
2012 closed out on a positive note for the ad industry: globally, ad spend increased 3.2 percent year-over-year to $557 billion. A strong third...
Global Ad Spend: MENA and Latin America Lead
Advertising spend continues to rebound globally, though increases slowed in the first quarter of 2013. According to Nielsen’s quarterly Global AdView Pulse report, global...
Email Still Popular, Just Shorter
Communication via email is still very much alive. Despite the invasion of smartphones and messaging apps, many people all over the world continue to...