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2016 Best Global Brands Revealed

Apple, Google and Coca-Cola are the three most valuable brands in the 2016 Best Global Brands report of Interbrand, leading brand consultancy. Automotive and technology brands...

Emirati Mariam Al Afridi One of The ‘Most Influential Global Marketing...

The World Marketing Congress honours Mariam Al Afridi for her exceptional strategic marketing as the only Arab to appear on the list Mariam Al Afridi,...

Dangerous Promotions May Trigger Legal Actions in Dubai

Cayan Group, a property developer, strongly condemned Russian model Viki Odintcova and her assistants’ daredevil stunt of hanging off the edge of the Cayan...

Dubai Land Department regulates real estate marketing mechanism for overseas properties

Dubai Land Department has recently issued its special circular, outlining real estate marketing mechanisms that are designed for real estate companies and brokers marketing...
2023 calls for a period when firms sharpen their attention on media and advertising trends to make an impression.

Top 5 Trends for Media and Advertising Industry in 2023

2023 calls for a period when firms sharpen their attention on marketing and advertising trends to make an impression as consumers grow more cautious...

2016 World’s Most Valuable Brands Revealed

Apple is the world’s most valuable brand, according to the latest Interbrand ranking. Measured across three components, the ranking looks at the impact of brand on...
to make Expo 2020 a success, Pixcom Group of Companies has installed LED digital signages across new metro stations enroute 2020.

Over 100 Digital Screens Illuminate The Route of 2020 Metro Stations

The digital LED screens installed by Pixcom contribute to a green environment with its energy efficient, superior quality and enhanced designs catering to the...
Getting the customer journey right is about how you remove friction from the customer experience regarding the purchasing, payments and billing process.

Three Tips to Get the Customer Journey Right

In a world where your customers are pressed for time, being easy to deal with is one of the best ways for your business...

Global factors expected to continue to dominate the movement in regional...

Global equity markets performed negatively during the week on the back of renewed trade tensions between the world's two largest economies. The Trump administration...

Brand Dubai and Meraas partner to enhance art landscape in Dubai

Brand Dubai, the creative arm of the Government of Dubai Media Office (GDMO) and Meraas, one of Dubai’s leading holding companies have partnered to...

MENA’s First Study on Use of Arabic Language Online

Red Blue Blur Ideas (RBBi), the first user-centric, data-driven and digital marketing consultancy in the Middle East today released details of the first MENA...
EV Lab will launch special EV pop-ups

EV Lab to Host Interactive Pop-Ups at Major Malls Across the...

EV Lab Partners with Majid Al Futtaim to Bring Electric Vehicles to the Masses. To bring electric vehicles closer to the community and encourage them...

The Powerful Impact of Influencer Marketing on Global Beauty Industry

“Global Influencer Marketing: Insights from Beauty” Presents the Seven Top Priorities for Brand Executives in 2018 Traackr, a leading provider of Influencer Relationship Management software...

Most Powerful Brands are Not Most Valuable

To establish a valuable brand is very much different from establishing a powerful brand. Brand Finance’s Brand Strength Index examined the main factors that define...

Dubai Land Department Issues 8,500 Real Estate Permits in 12 Months

Dubai Land Department, DLD, has announced that it issued a total of 8,500 real estate permits from the outset of August 2016 to the...

Four Seasons Seeks Partnerships with World’s Most Passionate Travellers, Creative Storytellers

Introducing Envoy by Four Seasons: A Partnership with the World’s Most Passionate Travellers and Creative Storytellers First-of-its-kind initiative puts original storytelling at the forefront by...
Salesforce has released the seventh edition of State of Marketing report, showing that 81% of UAE-based marketers have changed or reprioritized metrics.

UAE State of Marketing in 2021: 81% Report New or Reprioritized...

“Marketers are driving a cohesive customer journey, and enhancing ROI and attribution,” says Robbie Kearns Salesforce has released the seventh edition of its influential State...

How to set up a blog

Have you questioned someone before how to set up a blog? Before all, question yourself the following questions. Do you enjoy putting forward your...