Top Marketing Trends 2015
The rise of social media and all things mobile certainly will continue to lead the top marketing trends in 2015. Emails will continue to...
Key Marketing Automation Trends
The rising popularity of digital technology has ushered a new era in marketing – marketing automation. An increasing number of marketing professionals use automation...
2017 Best Global Brands Revealed
Interbrand has named Apple, Google, and Microsoft as the three most valuable brands in its 2017 Best Global Brands ranking, with technology as the...
Most Powerful Brands are Not Most Valuable
To establish a valuable brand is very much different from establishing a powerful brand. Brand Finance’s Brand Strength Index examined the main factors that define...
Two of UAE’s Healthiest Brands Are Homegrown
Google tops the first-ever global brand health rankings released by YouGov BrandIndex. In a list dominated by online brands, the search giant comes in...
How Dubai Ranks on Best City Brands List
Dubai recently updated its city brand. However, a new research shows that the old one did a pretty good job. According to a joint...
Best Global Brands Revealed
Apple’s new iPhone 6 may have done more than just reaching record sales. According to a new report, the U.S. company is back on...
Social Media Marketing Practices Withstanding Test of Time
Social media marketing practices constantly change and develop. New platforms are launched every year and the already popular social websites are adding new features,...
How to Use Social Media in Wedding Planning
Wedding planning usually requires a lot of time and efforts. It is not easy to organize the party, the guests and all the other...
Companies Will Increase Digital Marketing Budgets in 2016
Digital Marketing Is Now Mainstream
98 Percent of Marketers Say Online and Offline Marketing Are Merging
Digital marketing is now mainstream, and digital commerce is a...
Coca Cola Combats Prejudice This Ramadan
This Ramadan, Coca-Cola hopes to tackle societal prejudice by inspiring the Middle East to remove the labels they put on people. Through this campaign,...
PR vs. Content Marketing: Which is More Effective for Brands?
More and more businesses today are focusing on content marketing to expand their targeted market, engage customers and increase sales. But is branded content...
How to Start a Small Business – Public Relations and Marketing
PR and marketing are two very important business fields today. That is due to the fact that they are often the main driving force...
Email Still Popular, Just Shorter
Communication via email is still very much alive. Despite the invasion of smartphones and messaging apps, many people all over the world continue to...
Top 10 High Buzz Brands in UAE
Samsung, Google and Emirates top the mid-year brand rankings in UAE, recently released by research firm YouGov. During the first half of 2014, Facebook...
Black Friday Online Sales Up 9.5 Percent; How People Shop
Black Friday Online Sales Up 9.5 Percent, Mobile Sales Up 28.2 percent
A record online and mobile shopping during Black Friday was reported based on...
Should Social Media Marketing Be Entertaining?
Most of us are spending huge amounts of time on social media, we must admit that. And while socially active businesses are always trying...
Top 5 Social Media Tips for Small Business Marketing – Part...
*Continued from part 1
If you are running a small or medium business or if you are a marketing manager in a larger company, you...