Brand ambassador Nancy Ajram reveals new furniture collections


Home Centre, the largest home retailer in the Middle East, is set to launch ‘Living’ and ‘Sleeping’ categories in September across the region, offering customers a holistic home shopping experience.

Each new category will house a complete range of distinctive furniture and home accessories customers can choose from to style their interiors, all within reasonable prices.

With a pallet of more than 300 new living room styles, Home Centre’s Living Showcase will enable customers to rejuvenate their homes with a selection of eclectic furniture and accessories, to create designer spaces that integrate high quality products at competitive prices.

The Living Showcase will also highlight the Signature sofa, among a range of new furniture. This contemporary modular sofa that enables limitless furniture combinations will be available in nine distinctive colours, making it a versatile choice for any living space.

Moreover, every week, kiosks in select malls will feature new inspiring living room set-ups curated by Home Centre’s team of stylists – giving visitors a glimpse of the wide range of choices the brand has to offer.

Home Centre’s Sleeping Showcase on the other hand will pay tribute to the significance of bedrooms in relieving the stress of a long day. The day starts and ends in the bedroom, and this showcase is all about enabling customers to personalize their bedrooms with all the elements of comfort needed to help them relax, rejuvenate and create a soothing space for themselves at home.

Classic Bedroom

Médéric Payne, CEO of Home Centre, said: “We are pleased to announce the launch of the new Living and Sleeping showcases, which we are confident will provide our customers with a holistic solution for their spaces. The introduction of category themed offerings is a testament of our commitment to consistently innovate in delivering best-in-class products at competitive prices.”

Speaking on the introduction of the new categories, Nancy Ajram, brand ambassador of Home Centre, said: “I am delighted to be associated with Home Centre, a brand that constantly puts their customers first, as it continues to evolve and grow. Each category offers a complete solution for their homes, and will allow customers to create a whole new look and feel. I am confident that shoppers will enjoy Home Centre’s wonderful new offering.”

Home Centre will also roll-out exclusive offers during the launch, including gift vouchers worth AED 300 on every purchase worth AED 1000.


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