2nd Edition of The Dubai Mall Talent Scouting Competition Invites Emerging Talent


Vogue Fashion Dubai Experience - Press Conference

Emerging and talented fashion designers from around the world can now present their style, creativity and vision, and be amongst the international fashion industry at the largest fashion event of its kind in the Middle East, with the launch of the second edition of The Dubai Mall Talent Scouting competition.

The scouting competition, which in its first edition shined the spotlight on several international and regional designers, is organised by The Dubai Mall, the world’s most-visited retail and lifestyle destination that welcomed 80 million visitors in 2014, and Vogue Italia, one of the world’s most influential fashion magazines.

The chosen designers will become the stars at the third Vogue Fashion Dubai Experience, the largest of its kind fashion event in the Middle East, to be held later this year. Apart from their brands being showcased at the event, they will also receive mentorship from international fashion experts.

Natalie Bogdanova, Senior Director, Business Development & Operations, Emaar Malls, said: “The past two editions of Vogue Fashion Dubai Experience elevated Dubai as a global fashion capital and positioned The Dubai Mall as an international fashion destination. The event highlighted the creativity and vision of emerging talented designers and provided them a platform to make their mark in the international fashion scene. With the second edition of The Dubai Mall Talent Scouting, we again reach out to all emerging designers to give them a platform to display their skills and continue to develop the next generation of fashion talents.”

Franca Sozzani, Editor-in-Chief of Vogue Italia, said: “The Dubai Mall Talent Scouting is at the heart and soul of Vogue Fashion Dubai Experience. It builds on the deep commitment at Vogue Italia to promote new and existing fashion talent, knowing how important it is to offer them relevant international platforms to display their creativity. The scouting further strengthens Dubai’s credentials in attracting the best in fashion talent.”

Salama Alabbar of BySymphony.com, said: “The first edition of the scouting offered valuable breakthroughs for several emerging designers. It boosted their confidence, helped build industry networks and had their brand and design concepts spotted by the who’s who in the fashion world. We saw enormous interest and participation from emerging designers globally and look forward to curating this year’s submissions. The scouting serves as an inspiration as it offers invaluable opportunities to showcase their creativity and talent.”

Following the first edition of the scouting, 20 designers were selected to present their collections at the second Vogue Fashion Dubai Experience 2014, at The Dubai Mall. Several of the brands had opportunities within the international fashion arena through the unprecedented access to fashion experts and industry leaders.

Designers with womenswear, menswear or accessories brands who have a market presence for at least one year can enter their applications before May 18, 2015 via email to: tdmtalentscouting2015@condenast.it

The applications must include a designer’s biography and portrait, images of the latest two collections indicating the season, videos of the brand, if any, and information relating its distribution apart and brand news coverage. Details including designer’s name, date of birth, place of residence, nationality, brand name, brand’s place of production, brand’s year of establishment, and contact details including telephone, email address and website must also be included.

Hundreds of emerging designers from around the world took part in the first edition of The Dubai Mall Talent Scouting. The chosen designers who presented their women’s S/S 2015 collections at Vogue Fashion Dubai Experience 2014 included: Anabela Chan from the UK, Astrid Sarkissian from France, Augustin Teboul by Odély Teboul and Annelie Augustin from France and Germany, Faiza Bouguessa from France/Algeria, Charline De Luca by Carlotta De Luca from Italy, Coliac by Martina Grasselli from Italy, Dora Abodi from Hungary, Endemage by Lubna and Nadia Al Zakwani from Oman, Eun-Jung Lee from South Korea, Heaven Tanudiredja from Indonesia, Hema Kaul from India, Hooked | HKD by Farah Nasri from Lebanon, i’Alave by Eva Lai from the USA, Marius Janusauskas from Belgium, Mies Nobis by Millicent Nobis from Australia, Omelya by Kostya Omelya from Ukraine, Reem Al Kanhal from Saudi Arabia, Sarah Angold Studio by Sarah Angold from the UK, Shamsa Alabbar from the UAE and Steven Tai from Canada.

Vogue Fashion Dubai Experience 2014 attracted world leading names in fashion and design. In-store activities organised by over 200 fashion retailers in The Dubai Mall contributed to a significant boost retailer sales and footfall, further underlining The Dubai Mall’s credentials as the ultimate destination for luxury shopping.

Vogue Fashion Dubai Experience is a flagship event hosted at The Dubai Mall, located in the heart of the prestigious Downtown Dubai mixed-use development. The mall has over 1,200 retail outlets, two anchor department stores and features the Fashion Avenue, dedicated to high fashion. For more information visit www.thedubaimall.com or follow on Twitter (@TheDubaiMall; #VFDE), Facebook, or Instagram.


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