Dubai Summer Surprises 2014 Goes Online



Dubai Summer Surprises 2014 will be even richer in surprises and prizes! The event will no longer be limited only to the city’s malls and leisure centers. This time it will go online and allow shoppers to win with just one click of a mouse.

Online Raffles

The 17th edition of Dubai Summer Surprises will leave the limits of Dubai’s large stores and head to the World Wide Web. As a result, those who want to participate in the raffles and win some of the many amazing prizes and vouchers can do via their computer or mobile device. A number of Dubai’s most popular malls will organize a special competition for shoppers. In order to take part in it, they just need to share a wish list of products they want to own on the Facebook application of the participating malls, among which are City Centre Mirdif, Mall of the Emirates, as well as City Centre Deira. After that, they have to share it on their social media profiles and their names will be added to list of people competing to make their wishes a reality.

Traditional Shopping Surprises

Apart from that, Dubai Summer Surprises 2014 will again lineup series of promotions. This year, more than 6,000 stores will participate in the event by offering bargains and free vouchers to lucky shoppers. About AED 5 million will be given away in the form of countless prizes. For example, Dubai Shopping Malls Group alone is preparing to surprise customers with vouchers with a total worth of AED 1 million which can be redeemed for all kinds of product available in Dubai’s malls. In addition, many of the promotion are expected to be announced even before the start of DSS 2014 (August 2).

Other Events

Dubai Summer Surprises is not just about shopping. It will also attract people with its various entertainment events. Almost all of them will be family-oriented and will include artistic, musical and comic performances from notable international and regional talents. City Centre Deira will also organize a Movie Mania Musical, which will focus entirely on popular films songs. In addition, kids will be treated with a number of showed designed specifically for children, including the Skylanders show, which is schedules to take place between 7 – 16 August, at City Centre Mirdif.
Dubai Summer Surprises will kick off shortly after Eid Al Fitr on August 2 and it will run until September 5.

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