The Future of Retail in EMEA – Change is Coming


Jones Lang LaSalle has launched Retail 2020, a definitive study of the rapidly changing global retail landscape over the next ten years via a bespoke interactive website. The research will cover all factors expected to impact EMEA retail real estate by 2020 including economic, technological, demographic and cultural changes and asks: What does the future hold, and how can the major players stay ahead of the game?

Robert Bonwell, CEO EMEA Retail at Jones Lang LaSalle, explained: “Over the next ten years, the whole global retail landscape looks set to experience a period of dramatic change. Whether owner or occupier, landlord or retailer, conditions are going to be tougher in the coming decade than they were in the previous ten years – but there will also be massive opportunities for those who can ally quick, radical action with impeccable judgement.”

Retail 2020 explores the shape of retail to come, covering dimensions such as sectors, locations, formats, offers and geographies, as well as profitability (growth, costs and business models), and will be released in a series of chapters starting on 26th May. The aim of Retail 2020 is to provide a pertinent assumption base around the future of European retail.

Jones Lang LaSalle and the Retail 2020 web portal intends to lead the conversation for the retail industry as a whole on the future of the sector and the implications this has for the real estate sector, but also offer blogs, videos, news, interactive polls and client profiles.

Retail 2020 follows on from the Retail Futures, 2010 report, published ten years ago by Jones Lang LaSalle, which successfully predicted many of the forces which shaped the consumer and retail landscape between 2000 and 2010.

Bonwell continued: “As we emerge from the recession, retail will remain a significant part of the economy providing growth, jobs and a new dynamic environment for consumers. With this project we will engage with key retail players globally, discussing our predictions for the EMEA market of the future including issued such as a shift in the balance of power to consumers, the rising importance of far eastern markets and overseas expansion, and online retailing.”


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