Facebook that “social network site” that was started in 2006 is now a world wide phenomenon with over 800 million active members. Moreover, it continues to grow at a unprecedented rate everyday. Facebook has so much power and influence on the internet now, even the the number #1 search engine in the world, Google has taken notice. Google interesting enough has implemented a lot of Facebook style applications to continue to compete and battle for that advertising dollar.
The most powerful strength of Facebook explaining the growth is the social interaction of the site. The ability to communicate with people all over the world makes it the hottest site to get your message out there. The daily visitors to Facebook is something that never been seen before and caught many online marketer’s attention.
Because the social network generates a lot of traffic each day with millions of people either logging in or out or subscribing to new accounts, it has now grown to be one of the best places to market products and services. Learning how to harness the traffic and the viral potential of it has challenged all marketers try to make a name for themselves.
It’s so popular among internet marketers that Facebook developed an ads system called the Facebook Ads. Facebook Ads is a pay per click program offered to marketers in Facebook. The biggest obstacle for online marketers in recent years has been the cost of Google’s Ad words program which has become so expensive, it’s made it impossible to profit.
The great thing about Facebook Ads is that it is very affordable thus eliminating the worry about spending too much money on advertising without getting any return on your investment.
If you have a small budget and you are currently experimenting with your marketing strategy in order to know what is going to work for you and the products or services you are offering, then Facebook Ads is perfect for you. When considering utilizing “paid traffic” methods one has to consider the fact that spending a lot on pay impact to your business. Here are some things that you need to consider in high cost advertising.
Online marketers have always had the uncertainty whether their offer will even convert. With tight budgets advertising costs being critical,high “pay per click” $3.00 keyword bidding costs can kill profits in a hurry. When facing the inherent risks, online marketers have turned to Facebook as their prime advertising platforms. Keeping the daily marketing PPC “pay per click” campaigns to $10 a day as opposed to the crushing $100+ Google Ad words for the same amount of clicks has been the difference between survival and not.
Now, with this kind of risk, why would you setup a 100 dollars a day budget for pay per click advertising when you can get it at Facebook for only 10 dollars a day. When you are just starting and experimenting with your ad campaign, this is a great way to do it. If it works out you want more targeted traffic, you can increase your budget up to 20 dollars. From there, you can just move your budget up. With these lower costs, marketers have more of a luxury of testing, tweeking and split-testing campaigns to find that winning combination to increase the ROI “return on investment and scale up accordingly.
The other great advantage of marketing on Facebook is the ability to target their ad campaigns. Facebook allows you to reach just the people you want by narrowing your ad’s specific market specifications. You can set certain parameters, such age,location and relationship status, to better focus the ad to a specific type of market audience. This way you don’t waste time and money advertising.
Facebook Ads allow you to redirect anyone who clicks on it to whatever page on your Facebook page or website url, blog you like. This helps encourage more “Likes” on your Facebook page, or direct would-be customers to a special offer on your website. Having the control to send interested viewers anywhere you want to interact with your ad helps ensure they see exactly what you want them to see first about your business or product.
When placing ads with Facebook you have also, the access to status reports to monitor performance of your campaigns with Facebook’s Ads Manager. This information shows the number of impressions your ad made, as well as the number of clicks received. It’s with this intelligence the marketer can pause current ad campaigns to remove the ad from rotation, alter the budget associated with each ad and update them with new information.
All these features has made marketing on Facebook with their ad campaigns a growing trend and made for a healthy competition between Facebook and Google for that advertising dollar.