What really is content marketing and how can small businesses in Dubai can benefit from it?
This article explains why small business owners should not waste any time and invest in content marketing now.
Content marketing has been around for a long time
Even though the term “content marketing” is rather new, the practice has been around for a few decades. Many business owners maintain company websites, print pamphlets or send emails. All these things are different forms of content. What they actually do is advertise the business and attempt to make people spend on particular product or service offered by the company. The new thing about content marketing is the strategic planning of the content. This practice was developed recently after it became clear that small businesses can be equal competition to big corporations. You do not need a marketing department or public relations agency to access the main marketing channels on the web!
That is the main reason why content marketing strategy is so important. The different content that your business makes can turn out to be valuable. However, if you don’t unite it into one common whole and connect it by a powerful strategy, then you won’t achieve the best results.
- How article marketing builds authority for your business (Part 1)
- How article marketing builds authority for your business (Part 2)
- How article marketing builds authority for your business (Part 3)
This is another good reason why online companies should invest in content marketing. Google has stated that it wants to offer people only high-quality content. This means that the corporation is constantly adjusting its search engine so that users are able to find the best answers through Google’s search engine.
Google will make your business more visible if your content is intriguing, engaging and one-of-a-kind. If, however, you don’t follow this basic points, you will end up at the bottom of the search engine rankings.
In addition, you should choose a well-established publisher who’s publication or publications are instantly showing up on the top of Google’s search pages. Look for the publisher’s Google PR ranking and check Google Analytics to determine the efficiency it offers.
In content marketing there are no shortcuts and infallible means to reach success. This kind of marketing takes time. That is why companies should stay aside from public relations agencies and “experts” who say that they can achieve a lot for a very short amount of time. With content marketing things happen slowly. That is actually why business owners should invest in it as fast as they can.
Despite the fact that content marketing is not a new practice, it still hasn’t reached its highest point. Companies who decide to invest in it now, may be the ones who would gain the lead in the business race later.
Don’t be among the losers! Email to our experts on content marketing at Info@newmediagroup.biz if you wish to build a bigger online network.
About New Media Group
New Media Group assists small and medium-sized businesses to increase their online presence by offering integrated digital marketing solutions. The marketing products New Media Group offers are tailor-made to each company’s needs. This kind of marketing strategy will enable companies to contact and engage with potential clients. This is done through developing high-quality of rich content which is distributed well across search engines, social media and email newsletters.
*By New Media Group – the most powerful independent content marketer and social media services provider in Dubai and the wider region. The firm publishes www.dubaichronicle.com, and it is preparing the launch of www.abudhabichronicle.com. For inquiries, please write to Info@newmediagroup.biz.