Dubai Properties Group unveils “Serena” as latest development


Latest smartly designed 8.2 million sq.ft residential master-planned community concept is inspired by Mediterranean Spanish aarchitecture

Dubai Properties Group (DPG), one of the largest fully integrated real estate and community development businesses in Dubai, today unveiled the master plan of Serena, its latest residential development of 2016, which will be located at DUBAILAND. Spanning a total area of approximately 8.2 million sq.ft, the smartly designed residential community targets the surging affordable housing segment.

With architecture inspired by a Mediterranean Spanish theme, Serena will be developed in five phases, with the first phase anticipated to be completed by Q4 2018. Consisting of aesthetically pleasing landscaped clusters of 4 to 6 units, phase one consists of 2- to 3-bedroom townhouses and 3-bedroom semi-detached villas, the new and smartly designed concept brings Spanish lifestyle and ambiance to the UAE.

In close proximity to Downtown Dubai, Serena enjoys direct access to Emirates Road, surrounded by a number of well-known communities developed by Dubai Properties, including Layan and Al Waha. Serena will feature a variety of amenities comprising recreational facilities, swimming pools, gym, play areas, and a healthcare facility, propounding the development’s idealness for families. The development enjoys ample leasing retail spaces of approximately 100,000 sq.ft, offering its residents significant choices of retail options that serve their daily needs.

The unique design encourages neighborliness, and enhances the lifestyle of its residents with outdoor activities, making it an ideal location for families looking for a lively residential destination with a communal feel.

Surrounded by greenery, Serena will promote a dynamic, lively and vibrant atmosphere through the concept of plaza in the heart of the community that will offer a host of retail options. It is anticipated to become one of the most sought after communities in Dubai.

Serena 2

Abdullatif AlMulla, GCEO of Dubai Properties Group said: “Dubai Properties is helping lead the resurgence of Dubai’s real estate market through the smart and strategic development of iconic mixed-use destinations, as we anticipate and deliver on the rapidly changing and diversifying Dubai. Serena stems from our long standing experience in the market, and our understanding of the growing demand for affordable housing in the Emirate.”
AlMulla added, “We believe that everybody should have access to good quality affordable housing that meets their needs and we are delighted to be embarking on 2016 with the launch of Serena as one of the most sought after destinations in the country.”

Serena is a master planned development that is rich in facilities, with 3 community centers including recreational facilities, swimming pools, gym, retail options, play areas, and a clinic. The official sales launch and pre-registration for public will open soon at the DP’s Sales and Customer Service Center.


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