Upcoming descriptive domain names will change search discovery


One of the top companies for Web address registering, GoDaddy, has been around since 1997 and over the years evolved to reach a value of over $2.5 billion. Now the world’s Np 1 domain registrar and web hosting company will try to further strengthen its reputation as a market leader by introducing hundreds of new domain names.

For those of you who don’t know, domain names are unique and they are used to identify a website. Every domain dame has a domain suffix, like .com, .org, .net and etc. Usually these suffixes stand for something particular. For example, “.au” is the country code for Australia and “.org” is most commonly used by commercial websites.

GoDaddy will launch namely new suffixes for domains. Why is that such big news? Well, because this is the first time in more than 10 years in which new domain suffixes will be offered to consumers.

The news was announced by GoDaddy’s CEO Blake Irving. He shared that the company will introduce hundreds of new domain names that will be available for both businesses and individual clients.

According to the CEO, the new domain names will enjoy more success compared to .info and .biz websites, which never managed to gain speed. Irving is confident in that since the new suffixes are more descriptive. For instance, if you are running a shop, you can register domain names ending in .shop. In other words, the new domain names will be much more specific than those with .com suffixes, for example.

The new names are expected to become really popular among businesses, because they will provide for companies stronger online presence. In addition, they will make their website easier to find.

However, Blake Irving does not think that there will be a rapid migration to the new domains. Instead, he believes that they will enjoy a stable growth and popularity among customers.

Also, GoDaddy’s CEO stated that the company has the ambition to establish a presence in every country where the Internet has a well-established presence. Even though, nearly 75% of GoDaddy’s clients are located in the US, the firm is doing its best to reach more markets by developing software in different languages for various countries.


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