DSF Announces Friday Surprise: 90% Off


Shoppers are in for an incredible deal this Friday as Dubai Shopping Festival (DSF), announces this week’s Friday Surprise, taking place at leading department store Al Salam at City Centre Mirdif.

On Friday 12th January, from 10am until stocks last, shoppers will get a whopping 90 percent off everything sold within the store. There’s something for everyone at Al Salam so shoppers are urged to head down this Friday to avoid missing out. Brands include; Armani Jeans, Roy Robson, DKNY, Emporio Armani, Versace Jeans, Dolce & Gabbana, Escada, Roberto Cavalli, Love Moschino and more.

The 23rd edition of DSF, which runs until 27 January, is organized by the Dubai Festivals and Retail Establishment (DFRE), an agency of Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism). The citywide extravaganza aims to offer residents and visitors enriching shopping experiences, the chance to win life-changing prizes and access to a range of family-oriented entertainment.

For more information, shoppers can follow Dubai Shopping Festival’s social media channels for further information on sales and to keep up to date on all the weekly offers throughout DSF.



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