A surprise flash sale will run this weekend across select stores and boutiques in Dubai’s shopping malls. Shopaholics expect the biggest discounts yet this summer.
Budget-savvy shoppers who missed the three-day exclusive flash sale in Dubai earlier in July can try their luck this Friday. There is a catch! You should wake up early and follow social media alerts.
The sale will run for one day only as part of the ongoing Dubai Summer Surprises. Retailers promise to give up to 90 per cent off the merchandise.
And unlike in the standard DSS or 72-hour sale, organisers are not disclosing in advance which brands are participating or which mall to go to. Such information will only be announced just a few hours before or on the day the sale is supposed to take place, hence the name of the promotion is “Friday Surprise.”
To keep themselves up to date, bargain hunters are advised to follow @DSSSocial on Twitter or Instagram, so that when the surprise sale is announced, they’re at the ready.
Retailers participating in the Friday Surprise promotion are expected to be extra generous.
The one-day flash sale in Dubai proved to be a hit in the past, with footfall numbers in the malls increased by a few hundred per cent.