Innovation is the road ahead for the progress of the smartphone industry


Samsung brings to market many firsts in the all-new S7 and S7 edge

According to a recent forecast update from the International Data Corporation* (IDC) Worldwide Quarterly Mobile Phone Tracker, 2015 is expected to be the last year of double-digit smartphone growth.

All isn’t lost. Healthy single-digit year-over-year growth is still expected with volumes growing to 1.92 billion in 2020. For the industry to aspire to go back to double-digit levels, innovation is key. At Samsung, there is a definite commitment to transform our customers’ lives through technology. Through the first month and a half of 2016, Samsung has earned 955 U.S. patents** in the sectors of semiconductor devices, electronic devices, control units, memory devices and display units. Among Samsung’s CES 2016 award wins are 38 CES 2016 Innovation Awards.

Innovation has evolved from simply wowing consumers with a smartphone as a beacon of processing power, hardware capabilities, and software genius. Innovation is about giving people what they want. Its 2016, we can’t take the smartphone for granted. The Samsung S7 and S7 edge have brought to market distinct innovations all of which enhance the user experience and the general wellbeing of consumers.

The Dual Pixel sensors allow for clearer pictures in low light conditions and mirror the eyes fast autofocus, an industry first for mobile camera technology. The smartphones feature a hybrid dual-SIM slot to put in either two SIM cards or a single SIM and accommodates a microSD card expandable up to 200GB for all your needs. The Always On display allows users to check the time, date, missed calls and track app notifications without activate the screen or pressing any buttons, This consumes less than one percent per hour of the battery. The IP68 rating makes the smartphones uniquely hardy to dust and water, even if the micro USB port and earphone jack are uncovered.  The 3000mAh battery for the Samsung Galaxy S7 and 3600mAH battery for the Galaxy S7 edge both support fast charging via either wired or wireless charging. Supporting Vulkan API, the phones can cater to the most graphic intensive games without heating up or draining the battery. A state-of-the-art liquid cooling mechanism prevents the phone from overheating even with intensive use. The aluminum alloy exterior matched by Gorilla Glass 4 gives the phones their unique functional strength and resilience to any wear and tear from daily use. Compatible with the Gear VR, the phones open a whole new world of possibilities in virtual reality. These smartphones are Samsung’s central hero devices, growing to connect seamlessly with all other Samsung products. Samsung is rapidly growing its range of devices and appliances that are equipped to be true ‘Internet of Things’ (IoT) hubs for the Smart Home of today, by working with the SmartThings ecosystem, ready to bring immediate value to our lives.

S7 edge_Image1All Samsung products will be able to connect to the internet by 2020. It’s not just innovation in consumer electronics and smartphone technology that Samsung is investing in.  Samsung’s commitment to disruptive innovation envisions solutions that cater to an integrated, intelligent and connected life across the board.  Among the products at CES 2016, Samsung presented new components like an ultra-thin and flexible high-capacity battery and the Bio-Processor, a powerful but extremely small all-in-one healthcare chip.


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