Today at CES 2016, Huawei announced strong business results and rapid year-over-year growth for Consumer Business Group (CBG). Huawei’s revenue exceeded $20 billion USD in 2015, nearly a 70 percent increase from 2014. Additionally, Huawei shipped 108 million smartphones in 2015 – a 44 percent increase from the previous year – becoming the leading Chinese smartphone manufacturer to top the 108 million milestone.
Huawei experiences growth in global markets while becoming the top smartphone brand in China
With Huawei shipping 108 million smartphones in 2015, the company cemented its position among the top three in market share, while significantly reducing the competition gap. Additionally, Huawei has held the highest market share in China since March 2015, during which it launched two premium smartphones, the P8 and Mate S. Along with its breakthrough in China, Huawei experienced great success in global markets. In western Europe, Huawei’s market share in the high-end smartphone market (phones priced between 400 to 500 Euros) achieved outstanding results, and the company ranked in the top three in market share in Spain, Italy, Belgium, Switzerland, Portugal and several other countries.
Huawei also continued to increase its brand awareness and had notable achievements in this area:
- Huawei was ranked 88th in Interbrand’s Top 100 Global Brands list, an increase from 94th in 2014.
- Huawei was named the 70th most valuable global brand according to the BrandZ 100 list.
- According to a report by the world-renowned research institution IPSOS, Huawei ranked first in brand awareness growth, jumping from 65 percent in 2014 to 76 percent in 2015, with more than 75 percent of consumers now aware of Huawei’s smartphones.
- Brand awareness significantly increased in European countries year-over-year: Portugal (87 percent); Italy (82 percent); Spain (79 percent); Netherlands (73 percent); Germany (68 percent).
- As Huawei’s brand awareness in key global markets increased, its Net Promoter Score (NPS) grew to 47, ranking third globally.
Huawei Focuses on Winning Collaboration and Research to Drive Future Innovation
Huawei’s outstanding business performance can be attributed to its tremendous investment in innovation and R&D. Huawei has established 16 research laboratories around the world, including locations in China, Germany, Sweden, Russia and India. In 2014, Huawei invested 14.2 percent of its annual revenue in R&D while securing 76,687 patents, 18,000 of which apply to Huawei devices.
Huawei has applied its self-developed innovation to its latest products, enabling people to have amazing experiences using the devices. For example, Huawei invested $98 million USD over three years and established a research team in France to create the first Huawei-developed ISP for the Mate 8. This enabled users to take better photos with faster focus, enhanced clarity and a more accurate color shade. Additionally, the Press Touch technology introduced in the Mate S broke the tradition of two-dimensional touch-screen control and launched a new era of interaction between humans and machines. Furthermore, Huawei’s Fingerprint 2.0 technology increased recognition speed by 100 percent, while the Knuckle operation was well-received by users.
At CES 2015 Huawei partnered with some of the world’s top brands to provide people with amazing device experiences: