Forward looking businesses of every size and economic sector, nowadays realize what advantages promotional and corporate videos could offer them in terms of increased online exposure. Many already invested in video production, while others are on the search for the right business video hosting service provider.
Video creation or production could be a simple or complicated task, depending on the budget and the vision of a company. However, having the video produced is the first step towards getting the online exposure. Bringing up the video online and keeping it focused on your company needs is equally important. Therefore, a business video hosting service should be carefully considered, as it is different than social media or entertainment video hosting.
There are various online platforms that offer business video hosting services. Nevertheless, one of them seems to stands out – Vimeo.com. The website attracts over 65 million unique visitors every month and it has more than 8 million registered users. It is truly a global hub for professional, corporate and business videos.
Video is a great way to promote and market your business on the web. That is because it can say more than images and text. In addition, it gives companies a chance to showcase their experience, professionalism and personality. As a result, business video hosting services have become a must for businesses today.
Moreover, quite recently video consumption was found to have increased tremendously. According to an Adobe report, digital video consumption has jumped with 30% only for one year.
Vimeo is different from all other business video platforms with the fact that it offers a service that is extremely professional, has fewer restrictions and it is commercial-free. Unlike YouTube, for example, it doesn’t display advertisement of other companies along your unique content. Also, Vimeo is the first video sharing website which started to support HD video files. That means that you will offer your clients videos with the best quality on the market. Furthermore, even if you upload files with lower quality, the service will improve it by re-encoding it.
Another great advantage of Vimeo is that it supports an HTML 5 video player. That means that the videos you share on the website will work on mobile devices and TVs with web connectivity. That is really important given that latest statistics show that video consumption on tablet PCs has increased with nearly 20% over the last twelve months.
Vimeo is a free video hosting service. However, it also offers different membership packages for its business users and in so doing it gives them more marketing opportunities.
The most affordable of them is Vimeo Plus as it costs only $9.95 per month. By purchasing this package, you will be able to upload 4.5GB per week more than users with basic membership. Also, you will enjoy faster video conversion, unlimited HD video uploading, player customization, as well as exclusive discounts on products.
If your marketing plans are more ambitious, you can get a PRO Vimeo membership for $199 per year. PRO accounts come with 50GB of storage, password protected video review pages and no time limits or bandwidth caps. Also, you will have the chance to even make money from your videos with Vimeo’s Creator Service and Vimeo on Demand.
Vimeo.com also has a special membership designed only for business video hosting. The price of this service is again $199 per year. Among the extras that you will get are advanced statistics, third party video support, easy bandwidth calculations and 250,000 HD plays.
Vimeo.com will quickly fill the gap in your business marketing strategy and help you attract and impress more clients.
