Tag: Marketing Strategy
Web 3.0: Unleashing The Opportunities For Next Generation Marketing
The only constant in the world of business is change. The ability to keep up with consumer’s taste and socioeconomic trends are the most...
Top 6 Marketing Trends to Watch in 2019, according to LinkedIn
With the marketing sector experiencing change at breakneck speed, marketers are constantly on the lookout for the latest trends. At LinkedIn’s recent Make Mine...
Social Media for Businesses in 2017 is Different
Tools of social media for business could often go out of vogue as soon as their creators trim advertising budgets. Such fast turnover often...
McDonald’s Removes Burgers during Ramadan for Road Safety
Forget about Whoppers and Happy Meals! Fries and pies are somewhat not an interesting topic during this time of the year.
This Ramadan McDonald’s Arabia...
2016 Marketing Trends for Small Business
The 2016 marketing trends for small business is here, compiled by Dubai Chronicle editors. It is this time of the year when experts and industry...
Use Twitter hashtag #SmallBusinessSaturday to promote small businesses
The Twitter hashtag #SmallBusinessSaturday has existed since early 2010 and was used to promote small businesses on any Saturday (not solely that Saturday between...
Companies Will Increase Digital Marketing Budgets in 2016
Digital Marketing Is Now Mainstream98 Percent of Marketers Say Online and Offline Marketing Are MergingDigital marketing is now mainstream, and digital commerce is a...
Most Credible form of Advertising among UAE Consumers
The most credible form of advertising comes straight from the people we know and trust. Eighty-five percent of UAE online respondents say they trust...
YouTube sensations now on Emirates in-flight entertainment
Step out of selected Emirates flights with a new hairdo with YouTube sensations ‘Cute Girls Hairstyles’ and ‘Brooklyn & Bailey’This summer, Emirates’ award-winning ice...
Luxury brands must navigate technology and consumer forces to remain competitive
Global luxury brands should take advantage of evolving technological and consumer demands to help boost profits and remain competitive, according to the 2nd annual...
Travel companies are yet to fully capitalize on social media potential
Travel companies are not fully capitalizing on the business opportunities presented by social media platforms, according to the Digital Channels in Travel report launched...
Top 10 Dying Industries in 2014
In 2014, the rise of digitalization continued with even faster pace than expected. That, of course, had both positive and negative effects. The positive...
Social Media’s Biggest Advantage for Business Goes Extinct
Social media platforms are often seen as the most effective and affordable marketing tool for businesses. These advantages of the social websites, however, may...
Dubai’s Burj Al Arab Awarded for Best Social Media Presence
Dubai’s Burj Al Arab, usually described as the world’s only 7-star hotel, has apparently succeeded in attracting more fans than any other hotel in...
Marketing Takeaways from Popular Social Media Studies
Social media is a topic of great interest not only to users, but also to scientists. At least, this is what a few new...
Most Exciting Digital Opportunity for Marketers in 2014 Revealed
Which is the most exciting digital opportunity for marketers? A new research has tried to answer this question. Apparently, the answer depends greatly on...
How 2013 Social Media Trends Will Affect the Future
Social media continues to flourish and evolve. This development will continue in 2014. However, a number of new social media trends emerged over the...
Top Content Marketing Trends for 2014
Content marketing has turned into an inseparable part of any business today. In fact, it is now considered as one of the most important...