Back to School with the Mall of the Emirates


Deals on Back to School essentials, the latest fashion trends and a host of extra-curricular activities for after-school fun!

With summer holidays coming to an end, parents, students and teachers are readying – mentally and physically, for the school year ahead. This season, Back to School can be both fashionable and fun at Mall of the Emirates, where students can dress up in the latest styles, get organised with school supplies and also tap into the creative arts with a choice of extra-curricular activities to fill up the calendar year. The Back to School season at Mall of the Emirates starts August 24th, preparing residents across Dubai with a one-stop destination for school shopping and fun.

“The Back to School season is always an exciting time, as it represents a time for new beginnings and positive change,” said Fuad Sharaf, Senior Director – Asset Management, Shopping Malls for Majid Al Futtaim Properties. “Mall of the Emirates has everything a student, parent or teacher needs to prepare for the school season and we’ve encouraged our retailers to offer exclusive deals. Moreover, with DUCTAC, Ski Dubai and Magic Planet offering special activities keeping kids entertained beyond the classroom, Back to School has never been more fun.”

Featuring one of the largest and widest collections of children’s and teens fashion brands and other school-essential stores such as books, handbags and accessories, electronics and mobile and shoe outlets Mall of the Emirates carries all the essentials needed for Back to School. Additionally, a number of retailers will be offering exclusive deals for students and teachers only. Kipling/Jashnmal, GEOX, Early Learning Centre, Lifestyle, Charles and Keith, Aeropostale,The Athlete’s Foot, Spring and Sisters Beauty Lounge are offering value-added deals which include savings of 20-40% off or complimentary gifts upon purchase, upon showing of a student or teacher ID.

The Back to School fun extends through the calendar year, with Mall of the Emirates’ range of exciting educational and creative extra-curricular activities where children can explore other interests and hobbies. The Dubai Community Theatre and Arts Centre (DUCTAC) has organised a series of “Back to School” activities for young children and teens. Highlights include: Kids Photography, Creative Arts, Pottery, Sculpture, Expressive Art and a specialised course on Presenting & Public Speaking. All courses are offered at convenient after-school hours starting from early afternoon.

Students looking for a bit of mid-week entertainment can visit Magic Planet every Tuesday for a 50% discounted rate on all games and videos, and with a large number of birthdays to be celebrated this school season;and Ski Dubai is offering a number of all-inclusivebirthday packages complete with food, snow and fun – designed for groups of students, or an entire classroom. Highlights on offer include the Snow Park experience, and Discovery Ski or Snowboard lessons.

Mall of the Emirates’ Facebook fans can also share in the fun with a specially designed ‘Back to School with Style’ e-guide, containing everything a student needs to know to get prepared for the school year, including a fashion must-have checklist and trends to watch out for. The Facebook page will also be hosting a ‘First Day at School’ photography competition where fans can upload and vote for their favourite image, of a child’s first day in the classroom. The three most voted photos will receive prizes from Optivision, Koton and Pandora.

With such a great variety on offer, Mall of the Emirates is the ideal destination for pre-school fashion and supplies and entertainment throughout the school year.


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