Superbrands to honour UAE’s Top Brands


To announce the ‘Brand of the year’ award at the tribute event in addition to launching the eight edition of the Superbrands UAE book

Superbrands, the independent authority and arbiter of branding, announced that they are hosting their annual Tribute Event to honour UAE’s strongest brands on June 12, 2012 at the Intercontinental Hotel in Dubai Festival City. Superbrands will also announce the highly anticipated ‘Brand of the Year’ award in addition to unveiling the eight edition of the much coveted coffee-table style Superbrands book, which includes a two-page profile of each of the Superbrands, at the Tribute event.

Speaking about the event, Mr. Mike English, Director, Superbrands Middle East, said, “I am delighted to announce our 2012 tribute event for the UAE’s strongest brands. Superbrands now operates programmes in 91 countries around the world and is recognised as the ‘Oscars’ of the branding world. We are happy that many local brands, which include new entrants, have made it to the Superbrands list this year in addition to globally recognised brands. These brands were voted as Superbrands by over 2,500 marketing professionals active in the UAE marketplace. The brand which scores the highest points will be awarded ‘Brand of the Year’ at the tribute event.”

“In parallel with the Tribute event, we will also launch the 2012 edition of the Superbrands UAE book, which features the UAE’s best brands, ranging from FMCG brands to local family owned businesses. Participation in the Superbrands book is by invitation only and acknowledges the inherent strength of featured organisations and their brand values,” Mr. English added.

After a rigorous selection criteria set by the Superbrands Council, over 2,500 professionals were invited to vote along with the Council. More than 1,341 leading UAE brands were scored by the Superbrands Council and through the online poll and the highest scoring brands were then designated as Superbrands. Only brands that achieve the level of recognition set by the independent Superbrands Council are eligible for inclusion in the Superbrands UAE book, which traces the history and achievements of each of the brands

The Superbrands Council comprises individuals who have shown exceptional aptitude in business and who have a thorough knowledge of the market and methods of business. To be voted as a Superbrand by the Council is a powerful endorsement and evidence for existing customers, potential customers, the media, suppliers, investors and employees of each brand’s exceptional status.

The Superbrands tribute event, which will be attended by the who’s who of the corporate world, is set to be a true celebration of many of the country’s highest profile brands, and promises to live up to its global reputation as the “Oscars of Branding”.


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