Dubai Duty Free posts 16.6% sales increase in first half of 2011

  • Sales topped US $698 million

The Dubai Duty Free has reported record first-half year sales of US$698 million, a 16.6% increase in year-on-year performance. Such first half year results indicate a fresh total sales high in 2011.

The top three retail categories continued to be perfumes, liquor and gold. Perfume sales increasing by 20% to US$99 million, while gold rose 24% to top US$79 million. Electronic merchandise sales rose by 22% to US$54 million, while watches sales jumped by an impressive +41% to US$47 million.

Spending trends across all three Dubai terminals continued to increase, with duty free sales in Terminal 2 growing by +31% in the first half of 2011. Sales in Terminals 1 and 3 climbed by +15% and +16%, respectively, while overall Arrivals sales went up by +16%.

In 2010, Dubai Duty Free was the world’s largest single airport duty free retail operator, according to The Moodie Report research. Sales reached US$1.27 billion, just ahead of Incheon International Airport, which reached US$1.26 billion, according to Incheon International Airport Deputy Director Concession Planning Team. Generation Research also ranked the Dubai Duty Free number one, ahead of Incheon and London Heathrow airports.

Global duty free and travel retail sales, which include airports, airlines, ferries and other shops, reached US$39 billion last year – up from US$34.5 billion in 2009, according to Generation Research.

The Middle East accounts for 7.4% of the mix with Dubai Duty Free accounting for 5.4% of airport shop sales and 3.2% of the wider duty free and travel retail global business.


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