The Bride Show Dubai begins


The Bride Show Dubai was officially opened yesterday by patron Her Highness Sheikha Sheikha Bint Saif, Chairwoman of the Make-A-Wish Foundation UAE and wife of His Highness Sheikh Dr. Sultan Bin Khalifa Bin Zayed Al Nahyan, Advisor to the President of the UAE.

Her Highness Sheikha Sheikha Bint Saif cut the ribbon in a private ladies only ceremony to launch the four-day long fashion, beauty and shopping extravaganza which brings together the crème de la crème of the regional wedding industry, international retailers, brides-to-be and thousands of the UAE’s fashion lovers.

After touring the Sheikh Saeed exhibition halls, Her Highness Sheikha Sheikha was treated to a private fashion show from exclusive Bangkok-based bridal boutique After You Say Yes – SIMA. Owned by Khunying Sasima Srivikorn, whose family owns the InterContinental Hotel in the Thai capital, the wedding boutique is taking part in The Bride Show Dubai for the first time.

Following the official launch, The Bride Show Dubai opened its doors to the general public and is now underway at the Dubai International Exhibition Centre until Saturday 2 April. More than 300 local and international exhibitors are taking part to provide a one-stop-shop for brides planning their wedding and women who love fashion, beauty and jewellery.

Eighteen fashion shows will take place over the four day event, the largest event of its kind open to the general public offering access to the front row. Visitors on the opening day saw bridal designs and haute couture evening wear from After You Say Yes – SIMA, Dabya Haute Couture, Beautiful People – Sakina Mohsin, Meena Rose Haute Couture and Demetrios.

Now in its 14th year, The Bride Show Dubai has a fresh feel for 2011. A new VIP entrance fee of AED50 will give shoppers access to the VIP Lounge where they can take advantage of complimentary treatments from Tips and Toes, the largest chain of nail salons in the Middle East. Trained beauty technicians will offer rejuvenation in the form of head, neck and shoulder massages, nail colour changes and nail art.

Those who choose to pay the VIP entrance may also enjoy goodie bags filled with exhibitor products, light refreshments as well as reserved front row seating for all the fashion shows.

Adding an international flair, Fashion Avenue features wedding retailers from Italy, France, Morocco, Romania, India, Thailand, the UK and USA, all of which have flown into Dubai to meet brides to be and their families and showcase their finest bridal gowns and accessories. Visitors have an exclusive opportunity to browse designs from The Italian Wedding, Julien Mattion and Curti, all from Italy, as well as French brands Farage, Promincor and La Maison Saouli.

The Bride Show Dubai is open from 2:30pm to 10:30pm, Wednesday 30 March to Saturday 2nd April 2011 in Sheikh Saeed Halls 1, 2 and 3, Dubai International Exhibition Centre.

Standard entry is AED10 and VIP tickets cost AED50. The show is supported by gold sponsor Mohammed Hilal Group and silver sponsors After You Say Yes – SIMA, Khamsa Couture and Zadina.


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