Emirates NBD, a leading bank in the Middle East, has signed an agreement to partner with Dubai Aquarium & Underwater Zoo, managed by Emaar Retail LLC, a pioneer in innovative entertainment, leisure and retail concepts, for a 12 month period.
The agreement brings together two of Dubaiâ€™s well-known and established organisations to highlight their competencies to a global audience. Emirates NBD will now showcase its variety of personal banking opportunities at Dubai Aquarium & Underwater Zoo.
â€œCustomer accessibility to the bank is a key focus area at Emirates NBD, and we aim to create visibility for our products and services in places frequented by our clients,â€ said Vikram Krishna, Head â€“ Group Marketing, Emirates NBD. â€œThe Dubai Mall has the worldâ€™s largest suspended aquarium, attracting approximately 30 million visitors a year, and therefore presents an ideal opportunity for high brand visibility and customer engagement opportunities. We look forward to working with Dubai Aquarium & Underwater Zoo to maximise these opportunities for our customers.â€
â€œEmirates NBD has established itself as one of the strong pillars of Dubaiâ€™s financial sector,â€ said Arif Amiri, Chief Executive Officer, Emaar Retail LLC. â€œBoth our organisations uphold high levels of customer service standards and seek diverse ways to contribute within the community. In light of this, we welcome the bank on board as a partner of Dubai Aquarium & Underwater Zoo to provide Emirates NBD customers visiting the leisure establishment with value added offers.â€
Emirates NBD cardholders can avail of exclusive discounts at the Aquarium Tunnel and Underwater Zoo on Tuesdays of every week, which has been branded â€œEmirates NBD Dayâ€. Cardholders buying two tickets will get one free ticket at Dubai Aquarium & Underwater Zoo while there is a 15 per cent discount on Power Pass worth AED 140 for unlimited rides valid for an entire day at SEGA Republic.
Emirates NBD will also leverage branding opportunities at strategic locations in and around the aquarium and the mall, with the bankâ€™s brand identity displayed on the diving Cage, Glass-bottomed boats, and on the diverâ€™s uniform during fish feeding sessions.