Reel Cinemas launches superior 3D Digital Cinema experience at The Dubai Mall



1. Experience the next dimension of entertainment with the launch of 3D Digital Cinema at Reel Cinemas
2. Fantastic line-up of 3D titles ahead, starting with the release of ‘Cloudy with a Chance of Meatballs’ today (September 17)

Ready for live action that breaks the distant screen barrier and becomes so real that you can almost feel it? Ready for a virtual shower of meatballs? Fireballs looming at you? Delicious ice-cream cones stretched out to you by your favorite actor?

Cloudy with a Chance of Meatballs - Image Reel Cinemas, the new hot spot for cinema in Dubai, is giving movie-lovers the opportunity to experience the next dimension of entertainment with the launch of 3D Digital Cinema today (September 17). The first movie to be screened in 3D at The Dubai Mall megaplex will be ‘Cloudy with a Chance of Meatballs,’ an animated feature inspired by the hugely popular children’s book about a town where food falls from the sky like rain.

Following on from ‘Cloudy with a Chance of Meatballs’, Reel Cinemas will continue to show an entertaining line-up of 3D titles throughout September and after, including the 3D release of the original worldwide hit ‘Toy Story’.

According to Mr Arif Amiri, Chief Executive Officer, Emaar Retail, the addition of 3D Digital Cinema will further reinforce the reputation that Reel Cinemas is gaining for delivering the ultimate cinematic experience.

Mr. Amiri said: “Movie-goers are constantly looking to enhance their cinema experience and it is important that we strengthen our offering in order to meet their growing expectations. The launch of 3D Digital Cinema and other soon-to-come features such as THX-certification are a reiteration of the superior audio-visual technologies we are employing at Reel Cinemas.”

Reel Cinemas at The Dubai Mall is operated by Reel Entertainment LLC, a joint venture of Emaar Retail and Singapore-based premier entertainment provider Cathay Organisation Holdings Ltd.

Mr. Suhaimi Rafdi, Chief Executive Officer, Cathay Organisation, said: “Reel Cinemas in Dubai is setting a trend in offering state-of-the-art movie experiences. The addition of the new 3D Digital cinema will further add to Reel Cinemas’ appeal and will also add to our capabilities to deliver a stronger film portfolio for viewers.”

All 3D Digital movies will be screened in Cinema 5, which seats up to 215 ticket holders. Tickets will be priced at just AED 40 per person.

Reel Cinemas features state-of-the-art projection and audio visual systems as well as ergonomically designed seats with the widest legroom for utmost comfort. An online booking function has been created for guests to pre-purchase movie tickets.

About Emaar Malls Group LLC:
Emaar Malls Group LLC, is the retail and shopping mall subsidiary of Emaar Properties PJSC. Emaar has announced investments in shopping malls of over US$4 billion (AED 15 billion) with 10 million sq ft of retail property in operation or under development in the emerging markets of the Middle East, North Africa, the Indian Subcontinent and South Asia and is on target to become one of the largest developers of shopping malls in the world. At the forefront of these developments is the flagship The Dubai Mall, the world’s largest mall, in the heart of the Downtown Burj Dubai. Emaar Malls Group also operates two other malls in Dubai; Souk Al Bahar, an Arabesque shopping and entertainment development on The Old Town Island, and Dubai Marina Mall, a lifestyle shopping mall for residents of the Dubai Marina community. Internationally, Emaar Malls Group is actively planning or developing shopping centres in Egypt, Syria, Morocco, Turkey, Jordan and Saudi Arabia and continues to drive the company’s expansion strategy on a global scale.

About Emaar Retail:
Emaar Retail is a wholly owned subsidiary of Emaar Malls Group LLC and is the vehicle for all retail operations. Emaar Retail is developing a portfolio of brands in key growth markets and is strategically building new alliances, joint ventures, franchises and licenses for all mall developments under the Emaar Malls Group umbrella. Emaar Retail also manages the business operations for The Dubai Mall’s leisure and entertainment brands including KidZania®, SEGA Republic, the Olympic-sized ‘Dubai Ice Rink’ and Dubai Aquarium & Underwater Zoo. Emaar Retail has also entered into a joint-venture with Cathay Organisation Holdings Ltd in Singapore, to form Reel Entertainment to develop cinemas across the region including the flagship 22-screen Reel Cinemas at The Dubai Mall. Emaar Retail was established to drive Emaar Malls Group’s developments in key emerging markets across the Middle East, North Africa and the Indian Sub-Continent through creating the right retail mix for the various markets.

About Emaar Properties PJSC:

Emaar Properties PJSC, listed on the Dubai Financial Market, is a global property developer with a significant presence in 36 markets world-wide. Besides building residential and commercial properties, the company also has proven competencies in shopping malls & retail, hospitality & leisure, education and healthcare. For more information, visit

About Cathay Cineplexes:
Cathay Organisation’s history as a pioneer in movie entertainment began on 18 July 1935 when it was incorporated as Associated Theatres Ltd (later changed to Cathay Organisation) and opened its first cinema, The Pavilion, in Kuala Lumpur in 1936. In Singapore, Cathay Organisation started operating its first cinema when it opened the Cathay Building in 1939. Between the 1950s to 1970s, Cathay Organisation expanded its cinema network and embarked on film production with studios in Hong Kong and Singapore. In November 1998, Cathay Cineplexes Pte Ltd was incorporated in its efforts to deliver a consistently high quality cinematic experience to patrons in Singapore and Malaysia. Cathay Cineplexes continues to be a “choice destination” offering quality films with state-of-art technology including digital projection and Singapore’s only THX-certified halls as well as service with a difference to continually ensure that movie-going is a preferred leisure activity. Already a leading multiplex operator in Singapore, the company’s vision is to make Cathay Cineplexes a leading multiplex operator in South East Asia. For more information, please visit


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