Abu Dhabi TV goes high-definition!


Viewers to enjoy unparalleled home entertainment experience

AD HD LogoAbu Dhabi Media Company, one of the fastest-growing multi-platform media organizations in the region, will launch its High-Definition (HD) television channel in October, offering its UAE viewers the opportunity to revolutionise their television viewing experience.

The channel called Abu Dhabi HD, which will feature a wide range of programming including sporting events such as English Premiership football, documentaries from National Geographic Abu Dhabi, drama and movies, offers cinematic visual clarity on a television screen. Abu Dhabi HD will be accessible, through E-Vision, to viewers in the UAE with compatible HD television sets and set-top boxes, which are available from leading electronics retailers.

Mohamed Khalaf Al Mazrouei, Chairman of Abu Dhabi Media Company said: “Abu Dhabi Media Company is proud to play a role in contributing to the growth of Abu Dhabi as a regional and international media hub. With ADMC boasting forty years of successful broadcast history, and HD being lauded as the biggest breakthrough in broadcasting since colour television, it seemed natural for ADMC to make High Definition television accessible to its viewers in the UAE.”

“The launch of Abu Dhabi HD is a significant milestone for ADMC,” said Edward Borgerding, Chief Executive Officer, Abu Dhabi Media Company. “HD is the future of television, both broadcast and Internet Protocol TV (IPTV), and it is essential that ADMC offers its viewers the opportunity to experience the latest most modern advances in television quality.”

“HD TV has rapidly gained international popularity and we are delighted to be able to bring this experience into the homes of viewers in the UAE,” said Karim Sarkis, Executive Director of Broadcast at Abu Dhabi Media Company. “Abu Dhabi HD will be available through E-Vision, and will deliver rich, outstanding content to viewers equipped with easy-to-install HD TVs and set-top boxes. The Personal Video Recorder (PVR) function, will allow viewers to pause, rewind and record while watching the latest films, dramas, documentaries from National Geographic Abu Dhabi or sporting action from the English Premier League.”

HD television features picture quality that is up to four times higher than standard television channels, which translates into sharper, brighter and more vibrant images and sound, allowing viewers an unparalleled home entertainment experience.

Access to HD features in content will depend on viewers’ use of HD compatible television sets and set-top boxes
Abu Dhabi HD  will be available through E-Vision

About Abu Dhabi Media Company:
Abu Dhabi Media Company is a vertically integrated media company created in 2007 as a public joint stock company from the assets of Emirates Media Incorporated.
Abu Dhabi Media Company owns and operates a range of television channels (Abu Dhabi Al Oula, Abu Dhabi Al Emarat, Abu Dhabi Al Riyadiya, Abu Dhabi Al Riyadiya 2, Abu Dhabi +1 and National Geographic Abu Dhabi) and a network of radio stations (Abu Dhabi FM, Emarat FM, Star FM, Holy Quran FM), as well as number of publications (Al Ittihad newspaper, The National Newspaper, Zahrat Al Khaleej magazine, Super magazine and Majid magazine) and a number of other media related businesses including Imagenation Abu Dhabi that will develop, finance and produce full length feature films and digital content for Arabic and international markets; LIVE which owns a fleet of outdoor HD broadcast vans and a state of the art printing press, United Printing Press.
Abu Dhabi Media Company employs 2098 people across its operating units which include publishing, television, radio, digital media, distribution, and printing.
The company is headquartered in Abu Dhabi with offices in Cairo, Dubai and Washington D.C.


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