A Blockbuster Festival


Movie magic at Deira City Centre this DSF

Customers will be winning shopping vouchers and exclusive film premiere tickets as Deira City Centre invites visitors to ‘Shop like a Movie Star’ during the Dubai Shopping Festival 2009.

As part of their movie-themed DSF promotion, from January 15 to February 15 2009, the shopping mall will be giving away AED100,000 in shopping vouchers each week in a mall-wide ‘spend-and-win’ promotion. To enter this draw, all customers need to do is spend AED300 at any one of the more than 370 stores.

To encourage the would-be movie moguls, the majority of retailers will be offering irresistible bargains and exciting sales promotions during the festival month.

As a grand finale to the festival, Deira City Centre is delighted to be presenting a special premiere of ‘Confessions of a Shopaholic’, the much-awaited movie based on the hugely-successful Shopaholic book series by Sophie Kinsella. Thanks to CineStar Cinemas, lucky winners will see the film at its opening night on February 15th, more than a month before it releases in theatres nationwide.

The movie will be a treat for all self-confessed shopaholics and fashionistas, who can be a part of this exciting event by winning tickets through Deira City Centre’s official website – www.deiracitycentre.com.

Fuad Al Najjar, Vice President Deira City Centre, said, “DSF is the perfect time for families to go shopping and take advantage of the great offers throughout the mall. And Deira City Centre offers even greater value thanks to our spend and win promotion, where customers get a chance to win AED 100,000 each week, by simply spending AED 300 in any our stores.

“In addition, we will ease the pressure of driving and parking for residents by running the free CityExpress neighbourhood shuttle bus service, which will transport customers from the mall to nearby areas,” he added.

Deira City Centre, part of MAF Properties, has been a key sponsor for DSF from its inception, and DSF 2009 marks the 13th year of this fruitful association.

About Deira City Centre

Deira City Centre is one of the flagship shopping, leisure and entertainment centres within the MAF Properties portfolio.  A multi-faceted complex, it has over 370 stores and attracts over 22 million visitors a year, making it one of Dubai’s top attractions.

Deira City Centre is unique in its variety of retailers and anchor stores which include Carrefour, Zara, Debenhams, Woolworths, Virgin Megastore, Paris Gallery, Sun and Sand Sports and Magrudy’s. In addition to offering a great shopping experience, the centre is a home to Sofitel City Centre Hotel and Residence; 11 screen multiplex CineStar, adjacent to international restaurants and cafes; Magic Planet family entertainment centre; a Textile Court as well as a food court with 22 unique quick service restaurants; dedicated tourist services; a specialized Jewellery Court and a host of electronic stores on the ground floor that all add to the overall atmosphere.  Recently the Centre opened 24 new stores as part of its Ground Floor Extension and includes Splash, Borders, Boots, Pablosky, Bateel, Shoemart, among others.

For more information, please contact:
Komal Manglani
Polaris Public Relations
P. O. Box 32838, Dubai, UAE
Email: k.manglani@polaris-me.com


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