Top 10 Most Popular Brands amongst UAE Women
Emirates tops 2018 Women’s Choice UAE Brand Rankings
Google sees biggest improvement in brand Impression among women
Emirates is the number one brand with the highest...
2018 Top Influencers Revealed
Fourth annual influencer index names Dana al Tuwarish as top luxury lifestyle influencer in the region
Leading global luxury and lifestyle communications network, SERMO, has...
Most Common Myths about Social Media
The internet was expected to renew democracy, tackle the hegemony of the monopoly news providers and draw us all into a global community. Over...
93% of UAE Residents Tune into Radio
On average, 7.89 million people spend 9 hours a week listening to the radio
There are 3 listening peaks throughout the day,...
Twitter Will Live Stream New Year’s Eve Burj Khalifa Spectacle
Launch of Emaar’s first New Year’s Eve Direct Message (DM) experience to provide an automated guide for the festivities
Emaar Properties and Twitter announced today...
Emirati Mariam Al Afridi One of The ‘Most Influential Global Marketing...
The World Marketing Congress honours Mariam Al Afridi for her exceptional strategic marketing as the only Arab to appear on the list
Mariam Al Afridi,...
The Powerful Impact of Influencer Marketing on Global Beauty Industry
“Global Influencer Marketing: Insights from Beauty” Presents the Seven Top Priorities for Brand Executives in 2018
Traackr, a leading provider of Influencer Relationship Management software...
Amazon Prime Video App Now on Apple TV in Over 100...
Integration with the Apple TV App, Siri Remote and universal search make finding and playing Prime Video favorites remarkably easy for viewers
Prime Video on...
How Social Media Can Help People Lose Weight
Sharing the triumphs and tribulations of your weight loss journey with other members of an online virtual support community plays an important role in...
Anticipated Social Media Buzz Can Drive Travellers Choices
How much positive feedback travelers think they'll get on social media can predict whether they intend to visit a tourism destination, a new University...
Media vs Advertising for Millennials and Baby Boomers in UAE, Saudi...
New YouGov research also reveals social media is missing a trick by ignoring baby boomers
Millennials and baby boomers in the UAE and Saudi Arabia...
What Happens in an Internet Minute
Just a month ago, it was revealed that Facebook has more than two billion active monthly users. That means that in any given month, more than...
Why Facebook Is Hard to Resist
Why is social media such a hard habit to break?
Because it makes us feel good. Even brief exposure to a Facebook-related image (logo, screenshot)...
Fire, Smoke and Social Media
When people see smoke on the horizon, what do they do? Besides (hopefully) calling fire authorities, they post to social media, of course.
The fact...
Two of UAE’s Healthiest Brands Are Homegrown
Google tops the first-ever global brand health rankings released by YouGov BrandIndex. In a list dominated by online brands, the search giant comes in...
How Weather Impacts Mobile Ads Response
Among the many factors that impact digital marketing and online advertising strategy, a new study in the INFORMS journal Marketing Science provides insight to...
Social Media for Businesses in 2017 is Different
Tools of social media for business could often go out of vogue as soon as their creators trim advertising budgets. Such fast turnover often...
Instagram Worst Social Media App for Young People
Instagram is the worst social networking app for young people's mental health, followed closely by Snapchat. These findings are revealed in a new report...