Ancestry today announced record-sales of AncestryDNA kits during the month of November, including the “Turkey 5” period from Thanksgiving through Cyber Monday. Sales were primarily driven by purchases made on the website as well as on Amazon where AncestryDNA was the best-selling non-Amazon branded product on Cyber Monday for the second year in row. Following this record setting period, Ancestry has now sold more than 14 million DNA kits worldwide.
“The tremendous interest in AncestryDNA as the gift to give this holiday season reinforces the great passion that people have for finding answers to the very human questions of who they are and where they come from,” said Margo Georgiadis, Chief Executive Officer, Ancestry. “We are committed to providing our customers the most immersive and meaningful discovery experiences by connecting the latest science and technology with the largest collection of digitized historical records. At Ancestry, we believe every person’s story matters and deserves to be told and we are excited to help more people tell their stories during the holiday season.”
Through Ancestry, 20 million members have connected to a deeper family story, and it is the only company that combines multiple decades of leadership and innovation in family history with the emerging field of consumer genomics.
Ancestry is focused on continuous innovation and cutting-edge science to provide the best historical content, products and services that make it simpler and easier for our members to discover who they are and where they’re from. Among the most recent Ancestry innovations are:
AncestryDNA enhanced ethnicity algorithm which provides significantly more precise results and greater detailed regional information around the globe.
AncestryDNA Traits feature, a new interactive experience that allows customers to discover traits and attributes influenced by their DNA.
Enhanced Yearbook collection as Family History members can search more than 324,000 U.S. yearbooks published from 1900 to 1990.