Amazon Echo, Alexa Digital Assistant Set for India Launch


Amazon will soon roll out its popular devices Echo and Alexa voice in India. Besides launching its digital video in India, the online marketplace has invested in building up fulfillment capacity and logistics services. Amazon Echo is a smart speaker from Amazon’s stable while Alexa is an intelligent personal assistant developed by Amazon.

These Amazon Echo devices and Alexa platform will build the AWS (Amazon Web Services) in India. Essentially, this Amazon Echo works with the control of voice commands. At first, Amazon Echo speakers will be distributed to selected business professionals and analysts in India for beta testing.

Besides various applications, Alexa links to Amazon’s online marketplace. On the other hand, Amazon Echo allows users to book movie and flight tickets or even a cab.

Amazon officials said that this Amazon Web Services would be first launched only with the English interface. The company has plans to roll out the services in regional languages, including Hindi, Marathi, and Tamil. Amazon Chennai unit is assigned for developing a multilingual interface.

With this move, Amazon is aiming to gain more market share with these two products. Amazon revealed the international business losses were increased by $724 million for the second quarter this year. The company accounts investments in India where it is aggressively pumping funds to gain market share.

Despite huge losses, Amazon still pays interest for investing in India. “We continue to invest in India. We are very hopeful with the progress we have made with sellers and customers alike in India, and we see great momentum and success there. So we continue to invest, and we have some of our best people in that business,” said, Brian T Olsavsky, Amazon’s Chief Financial officer.


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